Community & Social Lead

Remote, Ontario | Reports to: Director of Marketing
Make Protein Candy and Pulp & Press Part of the Culture
We’re looking for the person who makes Protein Candy part of today’s trending culture: on camera, in the comments, and ahead of the trend. You’ll be the face of the brand and the creative brains behind it.
Protein Candy is redefining the $40B candy category with functional, better-for-you products. Since launching in mid-2024, we've grown into 4,000+ retail doors, including Kroger, Walmart Canada, and Circle K, with thousands more coming online by the end of the year.
Pulp & Press is a legacy cold-pressed juice brand being reinvented. You’ll help bring its social presence back to life, alongside your work on Protein Candy.
The RoleThis is a creator role with a strategist’s brain. You’ll create most of our content yourself, run our channels day to day, lead our creator and celebrity partnerships, and build a community that actually wants to hear from us.
As a part of our Brand team, you’ll work closely with our leadership team, celebrity investors, and partners across sales, retail, and lifecycle. If you’re chronically online, love being on camera, and can produce a polished shoot one day and jump on a trend the next, this is your role.
What You'll Own1. Be the employee face of the brand
Show up on camera regularly as one of the key Protein Candy personalities: taste tests, trends, behind the scenes, launches, events, and whatever the internet is talking about this week
Concept, film, edit, and write most of our short-form content yourself, native to each platform
Plan shoot days with the office to share the story of how the team is building the brand
Own and evolve our social voice alongside our Brand Lead and Leadership team, so it feels unmistakably Protein Candy, never corporate
Travel to trade shows, retail launches, samplings, and other events to lend a hand on the ground and capture content in the moment
2. Own social channels
Run TikTok and Instagram end to end, and whatever channel our audience moves to next
Plan social campaigns, series, and recurring formats that build over time, while staying flexible enough to pivot when the moment calls for it
Make sure every post and social activity has a clear purpose
Build and manage the content calendar, balancing planned moments (launches, retail, campaigns) with cultural content at lightning speed
3. Manage our social community
Live in the comments: reply to comments, DMs, tags, and mentions quickly with personality
Find and engage the people already talking about us, and the ones who should be
Turn fans into advocates through UGC, giveaways, seeding programs, and social collabs
Flag issues, complaints, or anything brewing early, and route them to the right person
Act as backfill for customer support as needed
Create and manage social automations
4. Lead influencer and creator partnerships
Find, engage, and nurture relationships with creators and celebrities who genuinely fit the brand and our audience, and understand what part each can play in building our brand
Negotiate with creators and their agents to land the best possible deal on rates, deliverables, usage rights, and exclusivity
Brief, brainstorm, and co-create with them so the content feels native to them and true to the brand
Produce alongside creators: on set, on calls, or in the edit, making sure the final content lands
Manage the roster from outreach to product send to posting, and track what each partnership delivers
5. Produce and edit content across the brand
Shoot, produce, and edit content you’re not in, including product, creator, and partner content
Work directly with our celebrity investors to plan and create content together, bringing the polish, preparation, and discretion that relationship deserves
Build and maintain a go-to roster of production talent (shooters, editors, models, stylists, locations) so we can execute quickly, no matter what
Keep a clean, searchable asset library with defined licensing rights so great content gets reused, not lost
6. Drive cultural relevance
Stay plugged into trends, memes, sounds, and platform updates, and move on them fast
Bring a steady flow of fresh, social-first ideas that make people want to share us
Keep an eye on competitors and adjacent brands, and spot what we should do (or never do)
7. Grow and measure
Own organic KPIs: views, engagement, follower growth, and share of conversation
Test hooks, formats, and features constantly, and double down on what works
Partner with paid and lifecycle to boost winning organic content
You're the Right Fit If You:
Have 5+ years creating content and managing organic social for a brand, with proven growth in views, engagement, and community
Have been the face of a brand account or built your own following, and we can see it in your work
Have run creator and influencer partnerships from outreach to posted content, including negotiating with talent, agents, and managers
Have produced shoots with talent, ideally including high-profile or celebrity talent
Are natural and confident on camera, with a personality that fits a brand with cool factor
Have strong filming, editing, and design skills (CapCut, Adobe Premiere, Canva, or similar) and a visual eye that holds up from phone video to polished partner shoot
Write sharp, platform-native copy with a feel for voice, humour, and timing
Know TikTok, Instagram, YouTube Shorts, and Threads inside out, including TikTok Shop or live shopping
Are comfortable in Meta Business Suite, TikTok Business Center, ManyChat, and social analytics tools
Understand content licensing, usage rights, and creator contract basics
Plan campaigns and calendars that tie back to clear business goals, and use data to decide what to make next
Are chronically online in the best way, and know what’s trending before it peaks
Are available on evenings, weekends, launches, and events when the community needs us
Can travel for trade shows, retail launches, and events (valid passport required for US travel)
Are polished, discreet, and professional with investors, celebrities, agents, and partners
Are highly organized, fast, and resourceful. You find a way to get content made, even on short notice.
Nice to Haves
Background in CPG, snacks, fitness, wellness, or lifestyle brands
An existing network of creators, talent, and production crew
Experience with influencer platforms or social tools
Retail or experiential marketing experience
Based in the GTA or Southwestern Ontario
Success in Year One
First 90 days: You’ve taken over our channels, found the Protein Candy voice on camera, and are posting consistently with replies going out daily
6 months: You’ve launched at least one recurring series our audience looks forward to, and have an active roster of creators and production talent ready to go
12 months:
Protein Candy has meaningful growth in views, engagement, and followers, and a creator program delivering measurable results
Our celebrity investors see you as a trusted creative partner
Pulp & Press has a consistent, distinct social presence
Our Values
Discipline – Show up ready to perform, even when it's hard. Accountable, punctual, prepared, dependable—no excuses.
Results Oriented – Impact over activity and ego. Every hour and dollar should create measurable value.
Innovation – Everyone innovates with curiosity—in every role. We look for smarter, faster, better ways to win.
Value Others – We genuinely respect our team, our customers, and our community. We participate, contribute, and support each other. We have fun.
Excellence – We hold ourselves to a higher standard—in quality, adaptability, effort, and attitude. Being "all-in" is the minimum.
Diversity & InclusionWe welcome applications from all qualified individuals and are committed to building a diverse, inclusive team. If you require accommodations during recruitment, let us know when you apply.
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