Performance Marketing Manager Paid Media
Maple
Own paid acquisition campaigns at Maple in hybrid Toronto, using Google Ads, Meta Ads, and experimentation to improve growth. Support healthcare access through measurable marketing.As Performance Marketing Manager, you will manage paid media execution, optimization, and investment across core channels. You will partner with performance marketing leadership and cross-functional teams to improve conversion, media efficiency, and revenue outcomes. The role also supports organic acquisition through SEO, AEO, and GEO.Key Responsibilities:
Manage and optimize paid acquisition campaigns dailyBuild bidding, targeting, budgets, and campaign structuresMonitor CAC, conversions, revenue, and media performanceRun structured A/B tests across audiences and creativeScale effective campaigns and support organic acquisitionRequirements:
Five-plus years of performance marketing experienceDeep Google Ads and Meta Ads expertisePaid budget accountability for CAC and revenueProficiency with GA4 and reporting platformsExperience with SEO, AEO, GEO, AI, and experimentationBring paid media leadership, analytical testing, and optimization expertise to Maple’s Toronto-based healthcare acquisition team.
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Manage and optimize paid acquisition campaigns dailyBuild bidding, targeting, budgets, and campaign structuresMonitor CAC, conversions, revenue, and media performanceRun structured A/B tests across audiences and creativeScale effective campaigns and support organic acquisitionRequirements:
Five-plus years of performance marketing experienceDeep Google Ads and Meta Ads expertisePaid budget accountability for CAC and revenueProficiency with GA4 and reporting platformsExperience with SEO, AEO, GEO, AI, and experimentationBring paid media leadership, analytical testing, and optimization expertise to Maple’s Toronto-based healthcare acquisition team.
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Vacancy posted 1 hour ago
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