SEO Specialist
$65k - $75k per yearFull-time
Michael Page
Job Description
- Monitor, analyze and optimize website activity, traffic trends, SERP rankings and customer acquisition metrics
- Make use of SEO tools and supporting software to perform site audits and compliance checks
- Help define and implement SEO strategies that optimize website architecture to improve search performance
- Work with multiple marketing teams to drive aligned consumer experiences and identify opportunities for operational and performance efficiencies
- Use data and analytics to identify opportunities for optimization
- Design, execute, and analyze tests to optimize performance, scale winners
- Create weekly, monthly, and quarterly reports to evaluate performance against forecast
- Use AI-powered tools and machine-learning insights to identify high-performing keywords, prompts, predict trends, and suggest long-tail keywords.
- Forecast traffic trends, seasonal keyword performance, and ROI of SEO campaigns using AI models, auto-generate alt text, captions, and tags for images and videos.
- Present insights and recommendations to stakeholders and drive SEO best practices across teams
- Collaborate with developers, content teams, and marketing partners to implement SEO initiatives
The Successful Applicant
- Post-secondary degree in SEO, Marketing or related field
- A minimum of 3-5 years' experience as an SEO specialist.
- Must be proficient in HTML, CSS & Javascript
- Understanding of AI tools, large language models (LLMs), and their application within search engines, generative search optimization (GEO), and digital marketing
- Google Analytics 4 Certification preferred
- Recognized SEO certifications preferred
- Experience with JIRA & SEMRush, Workfront & Screaming Frog and Contentful preferred
- Experience with standard Google products/tools (Analytics, Search Console, Business Profiles)
- Understanding of web design, graphic design, schema markup and copywriting for SEO
What's on Offer
- Performance-based bonus of 10-15%.
- Permanent position with growth opportunities.
- Opportunity to lead impactful SEO initiatives that directly influence website performance and customer acquisition.
- Exposure to advanced AI-powered tools, machine-learning insights, and emerging generative search optimization practices.
- Collaboration with developers, content professionals, marketing teams, and key stakeholders across the organization.
Vacancy posted 1 day ago
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