TikTok Shop & E-Commerce Lead
Full-time
Snaphunt
Overview
We are looking for someone to own and scale our TikTok Shop and broader e-commerce ecosystem. This includes Shopify, TikTok Shop, Amazon, Faire, and other e-commerce wholesale platforms.
This is a senior, execution-focused role. We are not looking for someone to learn TikTok on the job. You must come in as a TikTok expert with a proven track record of driving revenue, and then extend that expertise across other channels.
Responsibilities
- Own TikTok Shop end-to-end, including product listings, pricing, promotions, creator strategy, and storefront management
- Drive revenue through TikTok Shop via both organic content and paid ads
- Manage and scale creator and affiliate programs with a clear focus on sales, not just content output
- Launch, manage, and optimize paid advertising across TikTok, Amazon, Walmart Marketplace, Google Adwords, and other relevant channels
- Expand learnings from TikTok into Shopify, Amazon, Faire, and wholesale platforms
- Optimize product listings across all platforms for conversion and discoverability
- Monitor and improve key metrics including conversion rate, AOV, CAC, and ROAS
- Identify opportunities for bundling, merchandising, and pricing optimization
- Manage inventory flow across channels to prevent stockouts and overages
- Analyze performance data and provide clear, actionable recommendations
Requirements
- Proven track record managing TikTok Shop with measurable revenue results
- Deep expertise in TikTok, including content strategy, creator management, affiliate programs, and paid ads
- Hands-on experience scaling TikTok Shop from early stage to meaningful revenue
- Experience managing at least one additional platform such as Amazon or Walmart Marketplace
- Strong performance marketing background with direct experience running paid ads
- Data-driven with the ability to make fast decisions and iterate quickly
- Comfortable operating in a fast-paced environment without established processes
- Strong ownership mentality with accountability for results
What Success Looks Like
- TikTok Shop becomes a meaningful and growing revenue channel
- Consistent improvement in ROAS, CAC, and conversion rates
- Reliable creator and affiliate engine that drives predictable sales
- Expansion of successful TikTok strategies into other e-commerce channels
- Clear reporting with insights that directly improve performance
Vacancy posted a month ago
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