Field Marketing Leader - Americas at Appfire
Appfire
Drive marketing success for Appfire as the Field Marketing Leader for the Americas. Collaborate on targeted campaigns, events, and strategic initiatives to enhance regional engagement. This Senior Field Marketing role focuses on executing integrated marketing strategies across North America and LATAM. You will work closely with Sales, Partner Marketing, and Demand Generation to drive pipeline growth and engagement. The ideal candidate should possess hands-on experience managing events and campaigns in a fast-paced B2B SaaS environment. Key Responsibilities:
- Develop and execute field marketing strategies aligned to business objectives
- Plan and manage regional events and community engagements
- Execute joint marketing initiatives with key partners
- Measure program effectiveness through KPIs and reports
- Collaborate closely with cross-functional teams and stakeholders
- 5-8+ years in field or regional marketing for B2B SaaS
- Proven experience planning events from strategy to execution
- Strong collaboration and project management skills
- Analytical prowess measuring campaign performance
- Proficiency with marketing automation tools like Salesforce
Vacancy posted 14 hours ago
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