Director of Performance Marketing

Lead performance marketing strategy at Blacksmith Agency across PPC, SEO, and client accounts from a remote USA, Canada, or South Africa location. Own department delivery through management.

As Director of Performance Marketing, you manage the PPC and SEO strategists while setting channel strategy and budget direction. You establish quality standards, oversee reporting accuracy, and handle client escalations when accounts underperform. This is a management seat, not a campaign-building role.

Key Responsibilities:

• Lead PPC and SEO strategists through reviews and development
• Set quality standards for audits, reporting, and account work
• Own client results, attribution, and GA4 reporting accuracy
• Diagnose at-risk accounts and direct recovery plans
• Set channel strategy, budgets, sales commitments, and hiring plans

Requirements:

• Experience managing specialists through reviews and performance decisions
• Seven or more years across paid media and SEO
• Depth in Google Ads, GA4, Search Console, Meta, and Microsoft Ads
• Account turnaround experience with measurable before-and-after results
• Agency experience managing many accounts concurrently

Bring cross-channel leadership, client ownership, and paid media and SEO expertise to Blacksmith Agency’s performance marketing department.