Senior Advisor, Social Media

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About the role

Senior Advisor, Social Media, External Communications

Hybrid/ Full-time/Mid-Senior level

Location: Montreal or Toronto

Our employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you’re bringing this purpose to life alongside a passionate community of experts.

Feel empowered to learn and grow while being valued for who you are – here, diversity is a strength. You have our commitment to support you in reaching your goals with tools, opportunities, and flexibility. It’s our employee promise.

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Read on to see how you can shape the future, win as a team, and grow with us.

The Corporate Communications team leads Intact Financial Corporation’s internal and external communications in support of IFC’s business objectives and strategic roadmap. This includes:

• Supporting and amplifying the common elements that bring us together, define our unique culture and drive outperformance.
• Enhancing employee engagement across IFC – emphasizing what makes us a winning team.
• Protecting and promoting the IFC brand and reputation globally.
• Elevating IFC’s role in helping to build resilient communities where we do business.
• Amplifying IFC’s knowledge, expertise and thought leadership in our key markets.

The successful candidate will report to the Director, External Communications.

Job Summary: Intact is seeking a dynamic, creative and experienced Senior Advisor, Social Media, to join our team. The ideal candidate will have a strong background in social media strategy, content creation, and community management. This role involves leading our social media initiatives, optimizing our online presence, and driving engagement across all platforms.

The Senior advisor, Social Media, is responsible for:

Social media strategy, Content development & management

• Developing and implementing comprehensive social media strategies to enhance Intact Financial Corporation’s (IFC) brand awareness, engagement, and growth.
• Collaborate with content owners to develop tailored social media content that aligns with their campaigns, communications, and business objectives.
• Create, curate, and oversee engaging, high-quality multimedia content (images, video, written, and audio) across various social media platforms.
• Collaborate with the marketing, communications, diversity, equity and inclusion (DEI) teams and social media content creators from other teams to ensure cohesive messaging and branding across all channels.
• Maintain a cross-functional social media editorial calendar to align content and campaigns with other teams, ensuring timely execution.
• Provide guidance on and maintain social media governance across the organization.
• Cultivate relationships across the organization to identify potential content to share externally.
• Work with external agency on integrated social media campaigns.

Community management & Engagement

• Engage with our online community, responding to comments, messages, and mentions promptly and professionally.
• Engage with brand advocates and partners to foster brand loyalty.
• Follow, and enhance as needed, crisis management protocols for social media and manage any issues that arise in a timely and effective manner.
• Partner with the customer service and experience teams across the business to address specific customer issues, ensuring we continuously monitor situations, adapt our responses appropriately, and react promptly in alignment with our core values.

Monitoring, Reporting and Trends

• Monitor social media channels for industry trends, competitor activities, and audience insights to inform content strategy.
• Analyze key metrics and prepare comprehensive reports to measure the impact of social media activities, providing insights and recommendations for improvement.
• Build a strong understanding of social audiences and stay up-to-date with the latest social media best practices, trends, tools, and technologies.

What success looks like

• Strategic thinker and storyteller, with great judgment, able to share the Intact story in a compelling and engaging way to increase awareness and enhance Intact’s reputation with all our audiences (eg. customers, employees, shareholders, media and government).
• Drives a social media program that supports business objectives and demonstrates meaningful progress in key areas.
• Builds strong relationships with internal business partners and colleagues, known for expertise and capability to leverage social media to enhance brand presence and engagement.
• Lives the Intact Values, sets high standards, is open and honest, and takes accountability.

Qualifications:

• Bilingual (English/French) is a strong asset.
• Minimum of 5 years of experience in social media management in a corporate environment, with a proven track record of developing and executing successful strategies, content creation, distribution, reporting, employee advocacy tools, and community management using a social media management platform.
• Great judgement, able to evaluate brand safety, sensitive issues, to translate business priorities into engaging, platform-appropriate content that resonates with target audience.
• In-depth knowledge of social platforms including LinkedIn, YouTube, Instagram, Facebook, Twitter and emerging channels, and proven experience managing relationships with each platform.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights), as well as Microsoft Office Suite.
• Excellent storytelling, written and verbal communication skills, with the ability to create compelling content tailored to different audiences.
• Creative and innovative mindset, skilled at experimenting with new content formats, with a keen eye for detail and design.
• Strong understanding of visual storytelling with the ability to collaborate effectively with designers, video/content creators to produce high-quality multimedia assets aligned to best practices.
• Ability to work independently and as part of a team, managing multiple projects simultaneously.
• Strong analytical skills with the ability to interpret data and generate actionable insights and strategic decisions.
• Positive attitude, detail-oriented, and highly organized.
• Proficiency with design, photo and video editing tools and digital media formats is a strong asset.
• Experience with social media advertising and budget management is an asset.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
• No Canadian work experience required however must be eligible to work in Canada.

#LI- Hybrid

What we offer

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

• A financial rewards program that recognizes your success

• An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased

• An extensive flex pension and benefits package, with access to virtual healthcare

• Flexible work arrangements

• Possibility to purchase up to 5 extra days off per year

• An annual wellness account that promotes an active and healthy lifestyle

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities

• Inspiring leaders and colleagues who will lift you up and help you grow

• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.