Director Lifecycle Organic Growth

Lead lifecycle marketing and organic growth at KOHO, using Braze, SEO, and experimentation in a remote-first environment. Own measurable customer growth.As Director, Lifecycle & Organic Growth, you will set strategy for email, push, in-app, SMS, SEO, GEO, app stores, and content. You will lead seven people while partnering with Product, Data, Legal & Compliance, Creative, Marketing, and Engineering. The mandate connects owned channels to registrations, activation, engagement, retention, and contribution margin.Key Responsibilities:
Own strategy, roadmap, and targets for Lifecycle and Organic GrowthLead onboarding, activation, retention, reactivation, and cross-sell programsSet direction across SEO, GEO, ASO, content, and koho.CaSteward control groups, incrementality, experimentation, and executive reportingManage governance, compliance, incidents, vendors, and team developmentRequirements:
10+ years in lifecycle, CRM, or retention marketing4+ years leading managers in consumer technology, fintech, or subscriptionsHands-on Braze expertise, including journeys, segmentation, Liquid, and CDPsExperience with SEO, ASO, content, AI search, and SQLRegulated-industry experience, Canadian regulation, and CASL knowledgeDirect KOHO’s owned-channel growth engine through lifecycle strategy, organic discovery, rigorous measurement, and compliant customer communications.
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