Sales Manager

Altea is Canada’s premier fitness and wellness destination. Multiple boutique studios, modern recovery, and lifestyle amenities, all under one roof, for one membership. We bring together the quality of a standalone boutique with the breadth of a full service club, and we deliver an experience that members build their week around. We are the membership members actually use. Everything we do is designed to deliver a premium member experience.
The Sales Manager is the leader responsible for bringing the right members into this club and building the systems that keep them. This role is accountable for total membership revenue performance at the club level, including volume, conversion, and membership mix. You own new member acquisition, a team of Membership Coordinators, and the culture that makes excellent numbers inevitable.
This is a leadership role first. The person in it sets the standard, develops the people, and creates the conditions that make excellent numbers inevitable.
What You'll Lead:
New Member Acquisition.
You own the full funnel;
from first contact to first visit to first renewal. Lead generation, prospect outreach, tour booking, consultative tour delivery, and close. The pipeline is yours.
Your Team.
A team of Membership Coordinators who perform at a high level because you develop them, set clear expectations, and create accountability that feels like culture.
Membership Mix.
Diamond penetration is part of your mandate. You understand who the right member is, what they are looking for, and how to help them see that Altea is the answer.
Retention and Reactivation.
Acquisition without retention is not growth. You monitor engagement data, intervene early when attrition risk appears, and design reactivation campaigns that bring the right members back.
Community Outreach.
Corporate partnerships, referral programs, local business development, and community events. You are the face of Altea in the market, and you build relationships that generate leads long-term.
Who You Are:
Driven by Outcomes, Not Activity. You track your numbers because you care about them, not because someone is watching. A slow week makes you curious, not defensive. You diagnose, adjust, and move.
Generous with Credit. Accountable for Results. You give credit down and take accountability up. When the team has a great month, your Membership Coordinators get the recognition. When something falls short, you own it and fix it.
People Smart in a Way That Shapes Outcomes. You read a room. You know when a prospect needs to be guided and when they need space. You know when a Membership Coordinator is off before they say anything. That intelligence shapes how you lead and how your team closes.
A Builder, Not Just a Closer. You want to build something that holds its standard when you are not watching. A great team. A retention engine. A sales culture that does not depend on one person performing.
Honest About the Product. The best member is the right member. You sell Altea honestly because you believe in what it delivers, and you train your team to do the same. You are not here to hit a monthly number at the expense of a long-term relationship.
What We’re Looking For:
3 to 5 years of sales experience, with at least 2 years in a team lead or management capacity
Background in fitness, wellness, hospitality, or a membership-based business strongly preferred
Demonstrated track record of developing people and building team performance, not just individual results
Experience with CRM and pipeline management. Altea operates on MyAltea
Post-secondary education in Business, Marketing, Kinesiology, or a related field is an asset, but not a requirement
Valid Standard First Aid and CPR-C certification, renewed annually
Criminal Background Check required prior to commencement of employment
What You’ll Earn:This is a leadership role compensated at a level that reflects the standard we hold and the calibre of person we are looking for. All rates of pay are confidential. Beyond base, you will receive annual and monthly performance bonus opportunities, ESOP, group health benefits, a complimentary Altea membership and Plus One, an extensive vacation package plus paid Flex days, a 4-day work week program (12 days annually), and a cellphone allowance.
Success Looks Like:Membership net growth is consistently positive. Your team is converting at or above benchmark. Diamond penetration is moving in the right direction. Attrition is being caught early, not explained after the fact. At least one Membership Coordinator has grown under your leadership. Your pipeline in MyAltea is clean, active, and tells the real story. The sales culture you have built runs at a high standard whether you are in the building or not.
We are an equal opportunity employer and believe in treating everyone fairly regardless of race, ancestry, place of origin, colour, ethnic origin, national origin, language, citizenship, creed, religion, sex, sexual orientation, age, marital status, gender identity, gender expression, record of offences, disability, or any other legally protected factors. Accommodations are available upon request.
AI Disclosure: To support our hiring process, artificial intelligence–based tools may be used to assist with screening and assessment activities, alongside human review.
We thank you for your interest;
however, only candidates selected for an interview will be contacted.
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