Marketing Manager Affinity Advisor

Lead hybrid marketing in Toronto for Manulife’s Affinity Advisor channel, applying digital strategy and analytics to grow insurance solutions.The Marketing Manager, Affinity Advisor, supports Manulife’s Canadian business across health and dental, travel, and specialty insurance. You will develop acquisition, cross-sell, retention, digital adoption, and partner-growth programs. Success requires digital, direct, social, analytical marketing, and funnel optimization expertise.Key Responsibilities:
Lead omni-channel marketing programs from planning through executionDevelop acquisition, retention, loyalty, and cross-sell initiativesManage relationships across business, product, sales, and analyticsCoordinate agencies and distribution partners toward growth opportunitiesManage marketing budgets, forecasts, and campaign effectivenessRequirements:
Minimum eight years of progressive marketing experiencePost-secondary education and demonstrated business acumenExperience with digital, direct, social, and analytical marketingStrong funnel optimization and marketing return understandingExcellent communication, planning, influencing, and collaboration skillsBring strategic marketing, measurement, and stakeholder leadership to Manulife’s Affinity Advisor business in Canada.
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