Senior Marketing Automation Specialist

Job Responsibility:

Hi there! Thanks for stopping by

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place! We're seeking a Senior Marketing Automation Specialist to join our Performance Marketing team in Montreal.

The Senior Marketing Automation Specialist is a technical expert responsible for the implementation and optimization of automated written marketing global initiatives for Lightspeed. They will play a key role in supporting the region's needs and ensuring that strategies are optimized based on provided insights.

What you'll be doing:

• Serve as a subject matter expert, providing guidance, coaching, and delegation to Marketing Automation Specialists in all aspects of Email Marketing and in-app messaging.
• Collaborate with our internal stakeholders to orchestrate, oversee, and enhance email campaigns that drive our business objectives.
• Leading the development and execution of email marketing programs, including audience segmentation, A/B testing, deployment, and ongoing optimization.
• Efficiently oversee and coordinate across multiple regions and business verticals to ensure timely and relevant communications.
• Develop, launch, and manage operational and marketing messages for leads and existing customers through our website and in-app messaging, utilizing our chat software (Intercom).
• Oversee the utilization and effectiveness of our marketing automation tools, ensuring they are leveraged to their full potential to drive campaign success.
• Collaborate with key stakeholders to define key performance indicators (KPIs), create detailed reports, and analyze the performance of email campaigns to inform future strategies.
• Manage the email database to ensure full compliance with GDPR, CASL, and other privacy regulations, maintaining the highest data integrity and security standards.
• Work with data sets to create segments, perform queries, and generate reports that enhance campaign targeting and effectiveness.

What you need to bring:

We're a team of 50 people located in North America, Europe and Asia-Pacific. Our team is responsible for developing and executing campaigns to drive customer acquisition, retention and engagement.

We're looking for a candidate who has experience with the following:

• 5+ years of experience in marketing automation or email marketing
• Hands-on experience creating and maintaining batch messages, automation workflows and triggers with enterprise-level ESPs and CRMs (Pardot, Hubspot, Salesforce, Intercom)
• Excellent teamwork skills, with the ability to partner with key stakeholders in achieving collaborative goals
• Proficient in Excel and Google Sheets

Even nicer if you have:

• Proficiency in SQL for data manipulation and reporting
• Experience working in Tech/SaaS companies

We know that people are more than what's on their CV. If you're unsure that you have the right profile for the role... hit the 'Apply' button and give it a try!

What's in it for you?

Come live the Lightspeed experience...

• Ability to do your job in a truly flexible hybrid environment (3 days/week in the office);
• Genuine career opportunities in a company that's creating new jobs every day;
• Work in a team big enough for growth but lean enough to make a real impact.

and enjoy a range of benefits that'll keep you happy, healthy and (not) hungry:

• Lightspeed RSU program (we are all owners)
• Flexible working policy; 3 days per week in the office
• Health insurance
• Health and wellness benefits
• Possibility for transit fees to be covered
• Paid leave assistance for new parents
• Linkedin learning
• Volunteer day

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To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Where to from here? Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you're proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal's gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who we are: Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries. Lightspeed handles your information in accordance with our Applicant Privacy Statement.