Senior B2b Demand Generation Lead

Lead ThinkOn's AI-native digital campaigns from GTA, Ontario, Canada, using HubSpot, WordPress, and reporting to produce trusted pipeline results.Reporting to the VP of Marketing, this senior owner plans, builds, launches, measures, and iterates integrated campaigns across customer, partner, and public sector audiences. You will operate remotely while owning campaign operations, landing pages, email calendars, nurture paths, and campaign data quality. The role requires seven-plus years in B2B demand generation or campaign marketing, including cloud, SaaS, or channel-led markets.Key Responsibilities:
Plan and execute integrated multi-channel digital campaignsBuild campaign pages and tracking in WordPressLaunch audiences, lists, and campaigns through HubSpotCoordinate nurture paths with Sales and Revenue OpsReport weekly pipeline contribution and campaign performanceRequirements:
Seven-plus years in B2B demand generation or campaign marketingExperience in cloud, SaaS, or channel-led marketsProven multi-channel campaigns that produced measurable pipelineStrong hands-on WordPress skills, including forms and trackingAI-native workflows for drafting, QA, tagging, and reportingBuild trusted pipeline through AI-enabled campaign strategy, WordPress execution, HubSpot operations, and rigorous performance reporting.
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