Senior Manager, Product Marketing Strategy, Planning and Delivery, Canadian Banking

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Title: Senior Manager, Product Marketing Strategy, Planning and Delivery, Canadian Banking

Requisition ID: 275951
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drives full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.

Is this role right for you? In this role, you will be involved in:

Marketing Planning:

• With Director, sets and refines annual and quarterly marketing plans for assigned portfolio
• Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Collaborates with Credit Card teams to plan and execute Bank-wide level action plans and marketing programs.
• Accountable for a customer-centric team that acquires, analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
• Contributes in plans and briefs a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
• Lead annual, quarterly, and in-year marketing planning processes.
• Translate business objectives into actionable marketing plans and roadmaps.
• Partner with business leaders to prioritize initiatives based on impact, capacity, and strategic alignment.
• Identify opportunities, dependencies, risks, and trade-offs across the portfolio.

Campaign Delivery leadership:

• Ensures Canadian Banking Marketing's squads have an efficient and effective central point to build-out campaign calendars (including media mix) and set individual program workback schedules.
• Responsible for providing insight on budget management and coordination with partners for budget revisions.
• Contributes to development and deployment of creative assets, agnostic of media channel and across all touchpoints, acting as squad's main point of contact for creative and media agencies.
• Leads building a high-performance culture centered on effective collaboration with business partners, Marketing Performance Management and Marketing Media Strategy to review campaign results, identify actionable insights, and apply learnings to improve future campaign planning, delivery and performance.
• Champions proper usage of the Scotiabank brand in Canada, in full compliance with global brand guidelines and Scotiabank's visual identity continuum.
• Establish success metrics and measurement frameworks for marketing initiatives.
• Monitor performance against business and marketing objectives.
• Provide insights and recommendations to improve effectiveness, efficiency, and client outcomes.
• Support executive reporting and business reviews.
• Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Champions a high-performance environment and demonstrates a commitment to Scotiabank's values: accountability, passion, integrity and respect. Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Act as a key liaison between Marketing, Product, Loyalty, Analytics, Finance, Digital, Creative, and Agency partners.
• Facilitate planning forums, leadership reviews, and executive decision-making processes.
• Drive alignment across stakeholder groups to ensure successful delivery of marketing initiatives.
• Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams.
• Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank's Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
• Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vison/values/business strategy; and managing succession and development planning for the team.

Direct Reports:

2 Managers, Marketing Planning and Delivery

Dimensions

• Designing and implementing global customer-first strategies across all operating countries and ensuring that creative and media agency resources are best aligned to support global and divisional needs. Ensure best practices and global standards are implemented and followed in the global digital technologies and site deployments and develop and track global benchmarks and goals to measure performance.

Do you have the skills that will enable you to succeed? We’d love to work with you if you have the following:

• Exposure to the Agile methodology
• Expertise in driving performance growth across multiple dimensions and KPIs
• Strong experience with campaign measurement, results analysis and insight development to optimize future marketing campaigns
• Deep knowledge of the marketing tech stack
• Authentic, decisive, resilient, highly collaborative, and results-oriented

Working Conditions

• Work in a standard office-based environment; non-standard hours are a common occurrence. Limited travel domestically.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know.