Marketing Specialist - Heavy Duty Automotive

The Arcadium platform is the premier sales, CRM and vehicle management solution in the heavy-duty market. As part of Work Truck Solutions, Arcadium has a culture that combines strong leadership, collaboration, and fun (you have to enjoy what you do!), with growth opportunities in a fast-paced work environment providing associate engagement, recognition, and development. Our software company is committed to innovation in the rapidly changing heavy-duty market. Our vision and culture enable team members to be recognized as thought leaders and thrive in their careers.
In addition to the job responsibilities and requirements, the following are essential to be a successful member of our team:
Curiosity : you seek knowledge, ask questions, and look for answers;
you’re proactive and engaged.
Perseverance : when you hit a delay, you know this is your moment to figure things out and shine by solving the challenge.
Innovation : you strive to make things better, solve the puzzle, and create something new.
Flexibility : as new opportunities arise, you’re ready to flip the script, grow and adapt.
Location:
Remote ·
Employment type:
Full-time ·
Reports to:
Marketing
What you'll doAs a Marketing Specialist, you’ll be focused on messaging centered around the heavy-duty truck and trailer industry, and the related emerging technologies. On any given day, you might be tapped to create/edit/update a case study, white paper, webpage, email, marketing flier, press release, or web form.
You’re a rare breed who welcomes creative challenges, enjoys crafting content that best tells the story, yet you also have an eye for details because you know they’re important. Balancing the need for accuracy while still hitting deadlines is your jam. Ultimately, you want to positively impact the business, all while enjoying your teammates and the role you fulfill.
Responsibilities:
Write/edit targeted long and short-form digital content, for a variety of channels, designed to achieve marketing campaign goals.
Understand the phases of the customer journey and create messaging specific to upper-, middle-, and lower-funnel audiences.
Work closely with team members on a variety of marketing projects.
Clearly understand our brand voice and review content to ensure consistency with our writing standards.
Evaluate internal/external input and feedback and make appropriate revisions.
Recommend graphical elements to support marketing pieces.
What you bringRequired:
Experience writing for/working in the heavy-duty truck space.
Content management and project management software experience preferred.
Attention to detail (it’s in your nature to proof everything and seeing typos in the wild makes you cringe).
The ability to work with professionals as a diplomatic communicator.
Comfortable with changing technology.
Calm under pressure. Excellent multitasking skills with the ability to shift between projects on short notice.
Possess a creative mindset with an ability to deliver on a vision with impact.
As a fully remote company, self-discipline to get the job done is essential to this role and the ability to work normal business hours, Monday – Friday, is required.
What you receive
Meaningful work on world class and industry changing products
Monday-Friday work week
Excellent medical, dental, 401k with match and complimentary life insurance
Employee options on voluntary vision, LTD and FSA coverage
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