Digital Advertising Product Marketing Director

Shape Instacart's digital advertising narrative remotely in Canada, combining product marketing leadership with deep advertising ecosystem expertise.This Director role owns the voice of advertisers across Instacart Ads, informing product and business strategy. You will lead inbound and outbound Product Marketing, define objectives and key results, and connect launches with sales education, communications, content, and events. Your work will establish consistent positioning across marketing touchpoints.Key Responsibilities:
Own the Ads ecosystem narrative across marketing channelsTranslate advertiser feedback into roadmap influenceDefine product marketing objectives and track performance indicatorsPartner with Sales Enablement on data product educationSet investment strategy with Growth Marketing partnersRequirements:
Deep understanding of advertising technologies and digital ecosystemExperience with inbound and outbound Product MarketingExcellent written and verbal communication skillsExecutive presence with broad audience communication abilityPassion for media, measurement, and advertising industryApply your advertising technology knowledge, communication strength, and marketing leadership to Instacart's growing Ads ecosystem.
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