Playstation Influencer Marketing Strategist

Sony Interactive Entertainment Inc.

Lead PlayStation creator strategy in Canada using influencer marketing and relationship management across a hybrid Toronto contract. Shape campaigns across major social platforms.Sony Interactive Entertainment seeks an Influencer and Content Creator Strategist for a 12-month contract. The role supports Global Communications and Canadian Marketing through paid partnerships, creator programs, campaign integration, and performance analysis. Gaming culture fluency, communication, and project management are central.Key Responsibilities:
Own Canada creator strategy across the launch calendarLead paid partnerships from sourcing through reportingDevelop creator briefs and creator-native storytellingCoordinate capture plans, access moments, and event activationsReport performance and actionable launch recommendationsRequirements:
Bachelor’s degree or equivalentFive-plus years in influencer marketing, partnerships, or creator programsFluency in gaming culture and creator ecosystemsFamiliarity with YouTube, Facebook, TikTok, Instagram, and TwitchEnglish required;
French Canadian proficiency is a plusApply influencer strategy, creator relationships, gaming expertise, and performance measurement to grow PlayStation community engagement across Canada.
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