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Senior Ad Audience Product Manager

eBay

Lead audience targeting and advertising technology at eBay, using product strategy and experimentation to improve advertiser speed and impact.As Senior Product Manager, Ad Audiences, you will develop audience-based targeting products for brand and performance campaigns. You will lead roadmaps for ad serving and user targeting while partnering with engineering, analytics, commercial, finance, program, and operations teams. The work includes artificial intelligence, generative models, automation, intelligent defaults, and data analysis.Key Responsibilities:
Develop deep understanding of advertiser needsLead ad serving and user targeting roadmapsChampion artificial intelligence and automation innovationsDrive experimentation, A/B testing, and data analysisTranslate technical strategies into business impactsRequirements:
Six to eight years in technology product managementThree to five years in digital advertisingAudience-based or behavioral targeting expertiseUnderstanding of ad serving infrastructure and architectureExperience with generative artificial intelligence and deep learningBring advertising product leadership, audience targeting expertise, and analytical experimentation skills to eBay’s growing ad marketplace.
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Vacancy posted 4 hours ago
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