Manager, Campaign Designer

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Requisition ID: 277738 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
Manager, Campaign Design & Execution
The successful candidate will be part of a dynamic, innovative team that supports the Campaign Design and Execution functions within Scotiabank’s Canadian Bank Analytics group. This individual will develop analytical solutions to help solve a wide array of business problems, including acquisition, and engagement strategies across our customer base.
What will you do in this role?
Design, build and execute customer marketing offers/communications based on eligibility, analytics, decisioning logic and segmentations to help elevate our customer’s experiences across channels and move to a personalized 1:1 customer journey
Apply Next Best Action design principles to build & test decision strategies/campaign eligibility using Pega application to execute and monitor marketing offers
Document and implement business requirements to deliver key customer interactions across multiple channels
Analyze and synthesize data around campaign sizing, presentment and customer responses to identify trends, deliver key insights and business recommendations around a customer-first approach to driving acquisition and engagement
Act as liaison between analytics, technology, quality assurance, business stakeholders and channel partners
Provide subject matter expertise on customer contact and support data validation activities
Support production incident investigations and inquiries through our department help desk email
Do you have the skills that will enable you to succeed?
Experience working with multiple business partners and delivery timelines
Experience with Pega Marketing/Pega Decision Manager/Customer Decision Hub (CDH) preferred
Certified with Pega Decisioning Consultant (PCDC) an asset
Experience with targeted leads/campaign execution and segmentation an asset
Analytical background with a quantitative focus, such as statistics, applied mathematics, economics, computer science
Experience with relational databases and SQL skills (SAS, SQL Server, DB2, MySQL, Google Cloud Platform, etc.)
Demonstrated experience developing and delivering marketing communications in a multi-channel marketing environment an asset
Self-motivated, strong quantitative skills, attention to detail, a high aptitude for problem solving and a natural interest in understanding customer behavior
5-7 years of related experience needed, preferably within a banking or retail industry
Location(s): Canada : Ontario : Toronto
Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know.
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