Director Paid Social Activation

Lead Paid Social activation at WPP Media while guiding Programmatic campaigns and delivering precise digital media execution. This is a hybrid leadership position.As Director, Activation, you will shape channel strategy across Paid Social and Programmatic for lower-funnel KPIs, including app acquisition and conversions. You will manage direct reports, coordinate global offshore support, and translate campaign data for senior clients. The position requires strong workflow management and cross-functional collaboration.Key Responsibilities:
Direct Paid Social strategy, setup, and optimizationOversee foundational Programmatic campaign activationLead Social and Programmatic ManagersEstablish QA, pacing, and operational workflowsTranslate technical data into strategic client insightsRequirements:
Six or more years of digital media activation experienceAdvanced Paid Social platform and performance expertiseFoundational programmatic buying and DSP knowledgeExperience managing direct reports and team capacityExcellent written and verbal stakeholder communicationBring Paid Social leadership, Programmatic knowledge, and structured execution to WPP Media’s digital activation team.
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