Global Digital Marketing Specialist

Shape Sun Life’s digital channels through SEO/GEO expertise and website optimization in a hybrid environment supporting corporate experiences. This one-year contract connects data-driven marketing with client needs.Reporting to the Manager, Global Digital Channels, you will support Sun Life’s corporate website portfolio, including Sunlife.Com, the intranet, and related microsites. The work combines digital marketing, stakeholder management, project coordination, and emerging AI-powered experiences. You will partner with Marketing, Technology, Compliance, Data, CX, and UX teams.Key Responsibilities:
Support corporate websites, digital properties, content, search, and user experiencesCoordinate content intake, publishing workflows, updates, quality assurance, and issue resolutionMonitor SEO/GEO initiatives across traditional and AI-powered search experiencesCoordinate AI experience enhancements using feedback and conversation insightsTranslate website needs into requirements, user stories, and acceptance criteriaRequirements:
Three to five years in digital marketing or website managementBachelor’s degree in Marketing, Business, Communications, Digital, or related fieldUnderstanding of SEO/GEO, UX, accessibility, and digital optimizationExperience with enterprise content systems and digital marketing technologiesStrong analytical, organizational, communication, and stakeholder management skillsApply digital marketing, SEO/GEO, and website management expertise to Sun Life’s measurable global digital experiences.
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