Email And Sms Specialist

Carbinox builds rugged smartwatches for people who work hard. We've sold 350,000+ watches, generated $50M+ in lifetime revenue, and built a brand that military personnel, first responders, and blue-collar workers trust every day. We're an American-designed, Shopify Plus brand doing eight figures annually across DTC, Amazon, and TikTok Shop.We're not a startup figuring things out. We're a scaling brand looking for an experienced Email & SMS Specialist who knows how to turn customer relationships into repeat purchases and measurable revenue growth.The RoleWe are hiring a full time Email & SMS Specialist to own and optimize our email and SMS marketing channels.Your job is to maximize revenue from our existing customer base through strategic campaigns, automated flows, customer segmentation, and continuous testing.We're looking for someone who understands DTC ecommerce in the U.S., knows how to build effective retention strategies, and can independently execute campaigns that drive results.Your Three Goals1. Increase Email & SMS RevenueBuild and manage a strategic email and SMS campaign calendarDevelop high-converting campaigns for product launches, promotions, holidays, and special offersIdentify upsell, cross-sell, and repeat purchase opportunitiesOptimize campaign performance to increase revenue per recipient and overall channel profitabilityCollaborate with creative and marketing teams to develop compelling messaging and content2. Optimize Customer Lifecycle & AutomationOwn the full Klaviyo & Postscript ecosystem, including flows, automations, and segmentationBuild and optimize welcome, abandoned checkout, post-purchase, replenishment, and win-back flowsDevelop personalized customer journeys based on purchase behavior and engagementContinuously improve customer retention, repeat purchase rate, and lifetime valueMaintain strong email and SMS deliverability and list health3. Drive Performance Through Data & TestingMonitor and analyze Email & SMS KPIs, including revenue, conversion rates, engagement, and retentionConduct A/B testing across subject lines, messaging, offers, timing, and segmentationIdentify opportunities to improve campaign and automation performancePrepare performance reports with actionable insights and recommendationsContinuously test new strategies to maximize revenue and customer engagementYou're Right For This If YouHave 3+ years of hands-on Email & SMS marketing experience with U.S. ecommerce DTC brandsHave experience working with Shopify brands generating at least seven figures in annual revenueKnow Klaviyo and SMS platforms inside and out, including flows, segmentation, A/B testing, and deliverabilityHave a proven track record of increasing Email & SMS revenue, repeat purchase rate, and customer LTVCan independently build, execute, and optimize a campaign calendarUnderstand direct-response copywriting and customer buying behaviorAre analytical, results-driven, and comfortable making decisions based on performance dataThink in systems, not one-off campaignsAre resourceful, proactive, and take full ownership of your resultsMove fast and thrive in a performance-driven environmentDirect experience working with ecommerce DTC brands in the U.S. is mandatory.Compensation & What We OfferPerformance-based bonuses, with total annual compensation ranging from $50,000 to $80,000, including bonuses100% remote, full time positionPerformance bonuses tied to Email & SMS revenue and retention KPIsDirect access to the CEO, with real autonomy and ownershipA brand with real product-market fit, established customers, and strong momentumThe opportunity to own and scale two of the most important revenue channels in the businessWe are only considering candidates with direct experience in the U.S. ecommerce DTC space. If you do not meet this requirement, please do not apply.
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