Marketing Operations Analyst

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.Role Summary
The Marketing Operations Analyst is a business owner, administrator, and super user of the systems that power our marketing and revenue engine. The core of the role is business ownership and administration of Salesforce and Pardot (Marketing Cloud Account Engagement), in partnership with IT. You will own or serve as the super user and champion for a rotating set of GTM platforms, such as 6sense, Sendoso, Clay, Qualified, and Salesloft, making sure they are well configured, well governed, and used to their full potential.You will partner closely with Marketing, Sales, BDR, and IT to turn strategy into scalable, measurable processes, and you will help us leverage AI-enabled ways of working.Key Responsibilities:
Systems Ownership and AdministrationServe as a non-IT business owner and of Salesforce and Pardot in Marketing OperationsOwn or act as super user and champion for other marketing and GTM platforms as assigned (e.G., 6sense, Sendoso, Clay, Qualified, Salesloft, and future tools), including configuration, governance, and vendor contact where applicableManage user access, permissions, licensing, and onboarding/offboarding where business-ownedManage day-to-day configuration, such as fields, flows, reports, dashboards, and automation rules, within agreed governance boundariesPartner with IT on enhancements, integrations, and larger projects: define business requirements, prioritize requests, support testing and user acceptance, and drive adoption of what is deliveredTroubleshoot sync errors and data discrepancies between platforms, escalating to IT or vendors as neededMonitor vendor releases and roadmaps, and provide input on renewals and vendor relationshipsMaintain documentation of system configurations, processes, and business rulesCreate, train and maintain AI-Agents and AI-Skills to support the use of AI within the revenue tech stackMarketing Team Support and Insight
Act as a trusted advisor to the marketing organization on how to use our systems effectively to execute and measure programsBring business insights, performance trends, and best practices to inform how campaigns and programs are planned and runSupport campaign teams with guidance on campaign taxonomy, naming conventions, Salesforce campaign structure, tracking, and attributionHelp ensure programs are set up in a way that is measurable, compliant (GDPR, CAN-SPAM, CASL), and consistent with email deliverability and list hygiene standardsProvide guidance and troubleshooting support to campaign owners when issues arise (campaign design and build remain with the marketing program teams)Lead Lifecycle and Revenue Process
Help maintain and optimize lead scoring, routing, and lifecycle stage definitions with Sales, Marketing, and RevOpsSupport MQL-to-SQL handoff processes and SLAs, and monitor funnel conversion and velocitySupport ABM, intent-driven, and engagement programs using the tools in our stack (e.G., 6sense for intent and segmentation, Qualified for conversational/website engagement, Sendoso for direct mail and gifting, Clay for enrichment and prospecting workflows, Salesloft for sales cadences), as assignedHelp define enrichment logic, routing rules, and data-quality standards across these platformsData Quality, Reporting, and Insights
Drive data governance for marketing data: deduplication, normalization, enrichment, and field standardsBuild and maintain dashboards and reports on pipeline contribution, campaign performance, funnel health, and attributionProactively surface insights and recommend process or program improvementsEnablement, Evangelism, and Best Practice
Act as the internal champion for the platforms you own or support: train teams, create documentation and playbooks, and run office hoursDefine and promote best practices for system usage, and drive adoption across Marketing, BDR, SalesInnovation and AI
Stay current on MarTech and RevTech trends, particularly AI-driven capabilities in our stack and adjacent toolsEvaluate, pilot, and help operationalize AI use cases (e.G., enrichment, lead research, workflow automation, predictive scoring)Recommend tool rationalization, new capabilities, and stack improvements, backed by business casesRequired Qualifications
2-5 years of experience in Marketing Operations, Revenue Operations, or a closely related functionSalesforce (required):
hands-on admin experience, including objects, fields, flows, reports, dashboards, and campaign structurePardot (Marketing Cloud Account Engagement) and/or Marketing Cloud (required):
hands-on experience with automation, scoring, and integrationsWorking experience with, or demonstrable ability to quickly learn, marketing and sales technology platforms such as 6sense, Sendoso, Clay, Qualified, and SalesloftStrong understanding of the B2B demand generation funnel, lead lifecycle management, and attributionExperience translating business needs into clear requirements for IT or technical teamsProven ability to troubleshoot complex system and data issuesStrong analytical and reporting skillsExcellent communication skills, including explaining technical concepts to non-technical stakeholders and driving adoptionComfort with ambiguity and shifting prioritiesPreferred Qualifications
Salesforce Administrator and/or Pardot Specialist/Consultant certificationAcumen with Artificial Intelligence tools.Experience with ABM, intent-data, and sales engagement platforms, and with data enrichment and workflow automation toolsFamiliarity with SQL, APIs, or low-code/no-code automation toolsExperience applying AI tools to operational workflowsExperience in a high-growth B2B SaaS environmentKey Competencies
Ownership mindset and attention to detailSystems thinking and process designCollaborative, consultative approach with marketing, sales, and IT partnersCuriosity and a bias toward testing and continuous improvementAdaptability and strong prioritizationThis role is to fill an existing vacancy.The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.Base Salary Range$90,000—$100,000 CADDon’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don\ 't believe you meet every single qualification outlined, because we love to help our people grow and develop!Why we\ 're awesome:At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through LifeAtD2L:Impactful work transforming the way the world learnsFlexible work arrangementsLearning and Growth opportunitiesTuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program2 Paid Days off for SkillsWave-related activities like exams or final assignmentsEmployee wellbeing (Access to mental health services, EFAP program, financial planning and more)Retirement planning2 Paid Volunteer DaysCompetitive Benefits PackageHome Internet ReimbursementsEmployee Referral ProgramWellness ReimbursementEmployee RecognitionSocial EventsDog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.
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