Senior Product Marketing Manager at ActiveProspect

ActiveProspect, Inc.

Lead product marketing initiatives at ActiveProspect as a Senior Product Marketing Manager. Focus on consent-based marketing, crafting go-to-market strategies, and driving customer engagement. This senior role involves shaping marketing strategy for ActiveProspect’s InfutorData division. You will collect market intelligence, develop product positioning, and create compelling messaging to support sales enablement. Reporting to the Enterprise Marketing Lead, you will collaborate closely with product and sales teams while driving growth. Key Responsibilities:

Own market intelligence through data collection and analysis
Lead pricing strategy and competitive differentiation initiatives
Develop effective messaging and value propositions
Create sales enablement tools and resources for the sales team
Drive thought leadership content for industry events

Requirements:

7+ years in product marketing, preferably in martech or adtech
Bachelor’s degree in relevant field; MBA a plus
Strong analytical skills with data-driven decision-making
Proven experience with successful product launches
Familiarity with consent-based marketing frameworks

Elevate marketing strategies, enhance product positioning, and streamline customer engagement as a Senior Product Marketing Manager at ActiveProspect. #J-18808-Ljbffr

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Vacancy posted 12 hours ago

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