Sales Programs Senior Manager

Job Description

Overview of the Role

We are looking for high-energy, driven people who are passionate about helping sales teams succeed in Canada. Salesforce’s Sales Programs team is focused on executive-level alignment to provide insights on how to successfully and efficiently create quality pipe gen. Every sales play/program we implement has a measurable impact.

You will work directly with executive sales leaders, sales teams, and front-line sales managers to understand their pipe generation and pipe progression needs, collaborate with a diverse cross-functional group of Salesforce teams across sales, marketing, enablement, strategy, and others to develop and implement a sales program to meet those needs, then measure the results and adapt the sales programs as necessary. You will work closely with your Sales Programs team members to develop and execute a single sales programs strategy to meet the collective needs of the business you support.

Key Responsibilities & Core Competencies

Cross-Functional Relationship Management

Builds trusted partnerships and works cross-functionally to share information and resources, problem-solve, and produce better outcomes across the Canadian region.

• Work with sales stakeholders to align on high-level business priorities for the quarter and year.
• Build and deliver presentations to management, C-Level Executives, and sales executives.

Data Analytics

• Analyze sales performance and health of the business to create programs addressing pipeline and productivity gaps and standardize processes across accounts.
• Leverage reports and data to gain quantitative insights into a business challenge.

Program Design & Delivery

• Synthesize data and create programs to address gaps in the business, bringing in cross-functional teams as needed.
• Develop creative net-new approaches or processes to solve new or emerging problems.
• Deliver compelling & impactful programs to large & diverse audiences of sellers; comfortable presenting to large groups.

Operational Implementation

• Structured project management skills with the ability to engage in the right actions and cross-functional teams to drive successful goal attainment and consistently produce strong results despite day-to-day challenges.
• Operationalize the program from start to finish, which includes managing the execution across multiple cross-functional teams, delivery, follow-up, and managing engagement metrics post-program launch.
• Change management based on program performance and Key Performance Indicators.

Win as a Team

• Establishes a spirit of teamwork and leads by example.
• Asks questions and seeks out input from others to develop the best solutions and ideas.
• Fosters a culture of interdependence, encouragement, teamwork, collaboration, and communication.

Minimum Requirements

• 7+ years of experience in management consulting, executive communications, storytelling, or strategic messaging.
• 3-5 years experience of partner directly with a sales organization (technology sales preferred).
• Strong communication and interpersonal skills, with the ability to influence and collaborate at all levels.
• Proven ability to create compelling executive narratives and messaging.
• Experience working with C-level executives and senior stakeholders.
• Expertise in presentation design and visual storytelling, including PowerPoint and Google Slides.
• Strong understanding of corporate strategy, business insights, and executive communications.
• Experience leading cross-functional projects and driving alignment across teams.
• Highly organized with the ability to manage multiple priorities in a fast-paced environment.
• Self-starter who thrives in a dynamic and evolving setting.
• Bachelor’s degree or equivalent experience required; MBA preferred. Experience will be evaluated based on the core competencies for the role (e.g., extracurricular leadership roles, military experience, volunteer roles, work experience, etc.).

Preferred Qualifications

• Deep understanding of the market landscape and business trends.
• Knowledge of customer success, customer support, and industry trends; Salesforce certifications are a plus.
• Familiarity with Salesforce, CRM, or digital transformation trends.
• Familiarity with data and analytics to support data-driven decision-making.