Demand Generation Manager

Position Summary Demand Generation Manager responsible for building repeatable lead‑generation systems that feed directly into the sales pipeline. You will manage a marketing analyst, oversee pipeline automation, and create inbound and outbound marketing programs to support business growth.

Responsibilities

Account‑Based Marketing: Scrape, qualify, and map target institutional profiles into Salesforce; push content and support strong relationships into key accounts.

Pipeline Automation: Oversee creation and optimization of highly targeted, low‑volume outbound sequences using Salesforce, Salesloft, and related tools.

Funnel Management: Design digital landing pages, automated email sequences, and tracking infrastructure to grow top‑of‑funnel leads.

People Management: Performance‑manage and mentor a Marketing Analyst and marketing interns/co‑ops.

Sales Enablement: Arm sales representatives with concise one‑pagers and case studies that support the selling methodology.

Online Brand: Manage online and LinkedIn presence to promote thought leadership and develop lead magnets.

Performance Tracking: Collect and analyze data to measure Lead Generation Costs, Customer Acquisition Cost, Return on Ad Spend (ROAS), Lead‑to‑Meeting conversion rates, and pipeline velocity.

Content Management Pipeline: Manage and support creation of internal thought‑leadership content to move prospects through the pipeline.

Audience Management: Work with sales to execute keep‑warm strategies for leads and customers.

Skills & Qualifications

3–5+ years in B2B performance marketing, demand generation, or revenue operations, preferably for high‑ticket finance services.

Highly proficient in Salesforce, outbound automation (Salesloft/Outreach), and marketing automation platforms; experience with Google Analytics, WordPress, ZoomInfo.

Strong consideration for candidates with finance, M&A, or related experience.

Experience managing customer acquisition costs, ROAS, and lead‑to‑meeting conversions.

Strong problem‑solving, self‑improvement, and intellectual curiosity.

Excellent analytical judgement to assess pipeline metrics and campaign ROI.

Ability to create, edit, and assess compelling thought‑leadership content.

Strong communication skills to understand and communicate business needs and manage expectations.

Passion for solving complex problems and learning new skills.

Track record of managing multiple projects simultaneously while maintaining high standards and meeting deadlines.

Solutions‑driven with creativity and grit to overcome obstacles.

Application Details

Start Date: ASAP

Location: Toronto (hybrid: office Tuesdays and Wednesdays, remote rest of the week)

Compensation: $80,000–$100,000 base + bonus

Required Documents:

Resume

Non‑AI cover letter focusing on career achievements and goals

Answers to a few questions on the online form

Sapling Financial Consultants is an equal opportunity employer.

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