Marketing Strategy And Demand Generation Head
PR Girl Manifesto
Drive demand generation and pipeline quality for Apex Systems’ healthcare technology client, working remotely from Montreal or Toronto.
This hands-on Head of Marketing owns strategy, execution, and team development within a growing SaaS organization. You will strengthen positioning, support enterprise sales, and build programs spanning product marketing, account-based marketing, content, and digital channels. The work connects marketing performance with pipeline contribution and measurable ROI.
Key Responsibilities:- Improve pipeline quality, win rates, sales enablement, and account-based marketing
- Develop strategies and campaigns generating qualified enterprise and mid-market pipeline
- Lead, mentor, and develop the existing marketing team
- Identify capabilities needed as the organization grows
- Measure campaign performance, conversion, attribution, pipeline, and ROI
- Experience building or scaling a marketing function preferred
- Experience leading growth-stage B2B SaaS marketing
- Strong demand generation, product marketing, and go-to-market experience
- Hands-on marketing technology and analytics experience
- Collaborative leadership across Sales, Product, Customer Success, and executives
Lead measurable SaaS marketing growth through pipeline generation, team development, sales partnership, and strategic execution.
#J-18808-LjbffrVacancy posted 4 hours ago
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