Loyalty Program Manager

OverviewGroupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.
Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.
Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.Com and Dynamiteclothing.Com.
Job Summary:Reporting to the Director of Customer Retention, the Program Manager, Loyalty will own our loyalty program end to end across both the GARAGE and DYNAMITE brands. This is a true ownership role: you will hold P&L accountability for the program, shape the long-term vision, lead a team, and work at the intersection of customer data, retention strategy, and experience design.
Sitting within the Customer Retention function, you will serve as a key voice in understanding and retaining our customer base. You will partner closely with the teams and platforms that power our data ecosystem while leveraging a deep understanding of customer behaviour to make the loyalty program experience distinctly unique to GARAGE and DYNAMITE.
Main Responsibilities:
Own loyalty program vision, business case, P&L, ROI, and performance;
Define programeconomics, rewards strategy, tier benefits, and value proposition;
Build forecasting models and multi-year projections;
Drive member growth, retention, engagement, and added incremental revenue;
Build and maintain a deep understanding of loyalty member cohorts, including CLV modelling, purchase frequency, cross-brand behaviour, and at-risk identification;
Translate datainsights into actionable program decisions: tier progression, earning mechanics, redemption incentives, and churn interventions;
Partner with CRM and Customer Analytics to build segmentation frameworks that inform personalization, lifecycle targeting, and retention opportunities across the member base;
Craft and own the end-to-end member experience and community events, including execution across all online and offline channels;
Ensure programconsistency across the two brands, while keeping GARAGE and DYNAMITE offerings distinct and on brand;
Lead and galvanize stakeholders across CRM, Marketing, E-commerce, Retail, Finance, and Technology;
Support the development of direct reports.
Qualifications:
6-10 years of experience in loyalty, CRM, customer strategy, management consulting or a related field, ideally within an omni-channel, international, and/or multi-brand retail, fashion, or consumer environment;
Educational background in marketing, business, economics, or related field;
MBA preferred;
Demonstrated P&L ownership and/or annual planning experience, with the ability to build business case decks from the ground up;
Strong hands-on analytical skills, and the ability to translate customer insights into tangible program improvements and measurable outcomes;
Excellent communication and stakeholder management skills, able to speak the language of tech/data teams as fluently as that of executive leadership;
A genuine passion for the customer experience and an eye for what makes a loyalty program feel meaningful, not just transactional;
Proven experience in team management.
At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:
A comprehensive compensation package that includes performance-driven bonuses;
A group retirement savings program with employer matching;
Flexible groupinsurance with personalized coverage that meets your needs;
An employee discount at Garage and Dynamite;
Exclusive private sample sales;
A flexible vacation policy;
And more!
GDI has been repeatedly voted one of Montréal's Top Employers and one of Canada's Top Employers for Young People.
Our promise…No day will be like the last - we aim to be better today than we were yesterday. We are committed to employment equity.
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