Remote Director B2b Media Strategy
Marketbridge
Lead integrated B2B media strategy remotely at Marketbridge, using media planning, buying, and optimization to support enterprise client goals.As Director, Media Strategy, you will oversee strategies across client accounts and translate marketing objectives into full-funnel media plans. You will guide activation teams, collaborate with demand strategy, creative, analytics, and account management, and deliver measurable campaign recommendations. The work spans programmatic, paid social, SEM, trade publications, and other channels.Key Responsibilities:
Develop comprehensive B2B media strategies aligned with client objectivesTranslate demand-generation strategies into actionable full-funnel plansGuide campaign planning, activation, optimization, and reportingPresent media plans, results, insights, and recommendationsOversee budgets, vendor relationships, and responsible media investmentRequirements:
Eight-plus years in media strategy, planning, and buyingStrong B2B media strategy development and execution experienceKnowledge of programmatic, paid social, SEM, and trade publicationsExperience with The Trade Desk, DV360, or comparable platformsExperience mentoring or directing media professionalsBring B2B media leadership, analytical judgment, and client partnership skills to Marketbridge’s remote strategy team.
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Develop comprehensive B2B media strategies aligned with client objectivesTranslate demand-generation strategies into actionable full-funnel plansGuide campaign planning, activation, optimization, and reportingPresent media plans, results, insights, and recommendationsOversee budgets, vendor relationships, and responsible media investmentRequirements:
Eight-plus years in media strategy, planning, and buyingStrong B2B media strategy development and execution experienceKnowledge of programmatic, paid social, SEM, and trade publicationsExperience with The Trade Desk, DV360, or comparable platformsExperience mentoring or directing media professionalsBring B2B media leadership, analytical judgment, and client partnership skills to Marketbridge’s remote strategy team.
#J-18808-Ljbffr
Vacancy posted 25 minutes ago
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