Retail Media Strategy Manager
fgf brands
Shape FGF Brands' retail media roadmap through CPA, household penetration, and incrementality across major retailer networks. Work three days weekly onsite at Head Office.This Retail Media Manager role leads commerce media for FGF Brands' portfolio across the US and Canada. You will determine where brands should play, connect creative and commerce plans, and show how investment affects sales. The position partners with leadership, agencies, Sales, Brand, Shopper Marketing, and retail media networks.Key Responsibilities:
Shape the broader media roadmap with business leadershipConnect brand objectives with retailer customer plansOwn measurement using CPA, HHP, and incrementalityRun holdouts, lift studies, and new-to-brand analysisTurn results into recommendations and reallocate media investmentRequirements:
Five or more years working in CPG environmentsFluency with CPA, HHP, and incrementalityAbility to defend data-driven viewpoints with senior stakeholdersAgency or external partner leadership experienceFifteen percent travel within Canada and the USAUse commercial thinking and rigorous media measurement to strengthen FGF Brands' household growth and investment decisions.
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Shape the broader media roadmap with business leadershipConnect brand objectives with retailer customer plansOwn measurement using CPA, HHP, and incrementalityRun holdouts, lift studies, and new-to-brand analysisTurn results into recommendations and reallocate media investmentRequirements:
Five or more years working in CPG environmentsFluency with CPA, HHP, and incrementalityAbility to defend data-driven viewpoints with senior stakeholdersAgency or external partner leadership experienceFifteen percent travel within Canada and the USAUse commercial thinking and rigorous media measurement to strengthen FGF Brands' household growth and investment decisions.
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