Digital Campaign Marketing Consultant Manulife

Shape digital campaign strategy for Manulife’s Group Benefits business in a hybrid Toronto position focused on customer engagement and adoption.This Marketing Consultant supports integrated marketing across the PA site, advisor portal, product priorities, digital experiences, and strategic initiatives. You will use customer research, behavioural data, market trends, competitive intelligence, and voice-of-customer insights to inform decisions. Cross-functional collaboration supports relevant campaigns, strong materials, and improved customer experiences.Key Responsibilities:
Manage day-to-day development of integrated campaignsOptimize digital marketing initiatives for audience needsDefine campaign success metrics with partnersAnalyze performance and summarize actionable insightsMaintain understanding of sponsor and advisor audiencesRequirements:
Three to five years of relevant marketing experienceAbility to create compelling marketing collateralData-oriented approach to marketing decisionsExposure to Salesforce Marketing Cloud or SeismicProcess and detail orientation with quality focusApply digital marketing, campaign optimization, and behavioural insight to improve awareness, engagement, adoption, and satisfaction.
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