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Sales Manager

Reliance Home Comfort

Find Your Limitless with Reliance

By joining Reliance as a Sales Manager , you’ll become an important team member and will be provided with the tools you need to succeed. We have ambitious growth plans and are looking for Team Members who want to grow with us. At Reliance, we pride ourselves on the fact that we provide limitless opportunities for growth and we encourage it by rewarding our Team Members for their success in many ways. If you’re ready to find your limitless – join us!

What will you do?

  • Learn and grow as an important part of a team that cares about Reliance and its customers.
  • Provides strategic direction, and business planning, and implements measures to ensure the success of the residential HVAC program
  • Direct a sales team of Home Comfort Advisors and ensure they are meeting and exceeding their individual and team objectives
  • Accountable for managing the sales budget including profit and loss accountability.
  • Responsible for the identification of recruitment needs and managing the full cycle of sourcing, interviewing, and hiring activities
  • Direction and motivation of a high-performing sales team through effective training and coaching.
  • Partner with Service Operations and Installation Teams to maximize opportunities for the service technicians and installers
  • Contribute to the development and implementation of effective sales processes for the organization.
  • Contribute to the development and implementation of effective sales/rental training.
  • Responsible for developing and executing a local market plan to drive organic lead generation
  • Responsible for identifying and developing growth strategies to launch in new geographical territories

What do we offer?

  • The tools you need to succeed – including the tools for the job as well as training and development programs
  • A successful and knowledgeable team to be part of and learn from
  • Competitive base pay plus the ability to earn more tied to your success – the only limit is your potential
  • A great benefits plan for you / your family
  • Career paths so you can advance in the company
  • A variety of perks for high-performing Team Members including the chance to win and be part of our annual President’s Club trip to a tropical destination
  • And award-winning and one of Canada’s Most Admired Corporate Cultures with a proudly diverse and inclusive team

What do you bring?

  • A growth mindset: above all else, we’re looking for people who are dependable, ambitious and want to grow with Reliance
  • Business degree or equivalent working experience
  • 5-10 years of sales and marketing leadership experience
  • Excellent communication skills, leadership, training and motivation skills
  • Strong influence and negotiation skills
  • Strong project management skills
  • Possess innovative market development skills
  • Results-oriented; high capacity to achieve high level of individual performance and team performance by focusing on targets and objectives
  • Flexibility and adaptability; high capacity to work in and lead an evolving organization; establishing new processes, etc.
  • Relationship building; strong ability to develop new and effective relationships with internal and external contacts
  • Integrity and customer focus; experience with interacting with both internal and external customers

Why Reliance?

As a leader in home services and energy efficient solutions for over 60 years, Reliance Home Comfort® (Reliance) is committed to being the Destination of Choice by delivering exceptional experiences for customers seeking comfort and team members seeking a rewarding, inclusive workplace. With over 2 million customer relationships, Reliance is a trusted source and has become one of Canada’s largest providers of water heaters, furnaces, heat pumps, air conditioners, water purification, plumbing, protection plans, smart home, electrical, and EV chargers. Headquartered in Toronto, Reliance employs a workforce of over 2,700 Team Members across 28 branches in Canada and two locations in the United States. Reliance has been certified as a Great Place to Work in 2024 and has been recognized as one of Canada's Most Admired Corporate Cultures by Waterstone Human Capital, for eight consecutive years since 2016. Reliance remains focused on sustainability, workplace safety, diversity, inclusivity, and prudent governance.

Vacancy Type: This posting is for an existing vacancy . We use AI-enabled tools to support parts of our selection process; however, every hiring decision is reviewed and finalized by our people. Reliance Home Comfort is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds including minorities and those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

For more information, please visit

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Vacancy posted 5 hours ago
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