Vp Omnichannel Engagement Strategy

Shape omnichannel engagement strategy at BGBx using audience insight and behavioral science to connect content, media, CRM, and field engagement.As Vice President, Engagement Strategy, you will lead clients and integrated teams from insight through activation and optimization. You will translate brand strategy into connected customer journeys across healthcare audiences. The work spans content, technology, measurement, and strategic capability growth.Key Responsibilities:
Lead audience-centered omnichannel strategies across healthcare stakeholder audiencesTranslate business strategy into journeys, channel roles, and activation roadmapsConnect content, media, CRM, field, social, and digital interactionsDefine engagement objectives, KPI frameworks, and learning agendasLead executive presentations, workshops, pitches, and strategic conversationsRequirements:
10+ years across engagement, omnichannel, digital, CRM, or integrated strategySignificant pharmaceutical, healthcare, or life sciences experienceProven leadership from audience insight through measurement and optimizationStrong understanding of HCP and patient journeysExperience managing or developing strategistsBring omnichannel leadership, behavioral insight, and measurement expertise to advance BGBx engagement strategy for healthcare clients.
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