Director, Retention Marketing. Ca (Toronto)

Profile Job ID :288378 Job Type: Full Time Function: Digital/E-Commerce Address: 160 Bloor Street East, 11th Floor, Toronto, ON Working Model: Hybrid Vacancy Status: This position is for an existing, open vacancy.

Belong to Something Beautiful at Sephora Canada. Beauty is about feeling seen, valued, and empowered, individually and collectively. Connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day.

Overview

As a Retention Director, you will join a high‑performing Digital team to drive and deliver Sephora Canada's business goals. Reporting to the VP of .CA, you will partner closely with Marketing, Merchandising, Promo/Loyalty, Campaigns & Content, Creative, Tech, CRM, and Analytics to shape retention strategy and activate it through best‑in‑class marketing across Email, App Push, and SMS. You will lead a team of 6 marketers who own broadcast, triggered/lifecycle, and transactional programs.

What You’ll Do

• Drive Business Performance & Financial Planning: own retention channels (Email, App Push, SMS), hitting ambitious sales targets and engagement KPIs while amplifying Sephora's brand.
• Craft and execute the retention calendar, aligning with key trading moments and promotions to ensure goals are met through disciplined prioritization.
• Forecast and manage financial objectives, identifying levers to consistently achieve targets.
• Establish a dynamic rhythm for performance monitoring and analysis, continuously enhancing results.
• Shape Canada Strategy, Insights & Optimization: define and evolve Canada's retention strategy tailored to customer preferences and market dynamics.
• Ensure market‑relevant localization, including impactful French‑language communications and Quebec‑specific considerations.
• Partner with Analytics to transform data into powerful insights, driving strategic updates and program enhancements.
• Lead best practices, sharing performance and learnings with stakeholders and executive leadership.
• Identify and implement improvements that increase efficiency and speed‑to‑market.
• Collaborate with US counterparts to ensure Canadian needs are integrated into global strategies.
• Innovate Customer Journey, App Acceleration & Data‑Driven Decisioning: design and deliver a seamless, optimized customer journey across all communication touchpoints.
• Lead the retention data strategy, leveraging advanced analytics and testing to uncover insights and fuel impactful initiatives.
• Drive the strategic growth of the app, identifying and executing strategies to boost engagement and loyalty.
• Define annual and quarterly priorities for Retention Marketing, focusing on growth and strategic local initiatives.
• Inspire & Develop: build strong relationships with key partners across marketing, tech, and creative teams.
• Lead the team to plan and deliver retention campaigns with high‑quality, on‑time execution.
• Manage and develop a team of 6, providing coaching, feedback, and growth pathways to foster high‑performing talent.

What You’ll Bring

• 8+ years of relevant experience in Retention Marketing, including Email, App Push, and SMS.
• A master's degree in a relevant field is highly preferred.
• Exceptional written and oral communication skills, including storytelling for senior audiences.
• Proven ability to work cross‑functionally and collaboratively.
• Strong business acumen, particularly with how Retention Marketing drives sales, engagement, and lifetime value.
• Knowledge of the current retention marketing landscape, industry trends, and attribution models.
• Proven ability to take initiative, stay flexible, and excel in quick‑paced, high‑volume, deadline‑driven environments.
• Well‑organized, project‑ and results‑oriented with high attention to detail.
• Ability to extract both quantitative and qualitative insights to improve campaigns and develop a data‑driven center of excellence.
• Ability to travel to the San Francisco office based on business needs.

What You’ll Get

• Caring Community: collaborate with teammates who are equally passionate about innovation, doing the right thing, and driving the industry forward.
• Fulfilling Path: access to the global community of LVMH (Louis Vuitton Moët Hennessy) for endless career opportunities.
• Meaningful Work: make an impact on beauty, feeling and seeing positive change as part of a collective voice.
• Rewards as Unique as You Are: compensation ranges from CAD$148,600 to CAD$176,000 plus bonus and RRSP matching; eligibility applies to certain benefits.
• Wealth: commitment to pay equity and transparency.
• Health: medical, dental, vision, life and disability coverage; Well‑View email address on ca.talent.com program to support mental, financial, physical and social well‑being.
• Balance: hybrid work schedule, vacation, flex days, maternity/paternity leave.
• Growth: career glow‑up is built into every role, with training and development programs and resources throughout the year.
• Perks: 30% discount on all merchandise/services, gratis opportunities, flash sale discounts on LVMH brands.
• Support: volunteer and donation matching, Employee Assistance Program, free mental health resources with 24/7 access.

EEO & Accessibility Statement

Sephora Canada strongly believes in equal opportunity when it comes to employment and advancement. Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can belong, grow and build a beautiful career. This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age and/or any other diversity dimensions. Requests for accommodation due to a disability (visible or otherwise), other protected characteristics or other reasonable circumstances can be made at any stage of the recruitment process and during employment by contacting our People team.

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