Director, Content Marketing

What you’ll do:Content Strategy & Editorial Leadership:
Own the content strategy and editorial calendar across blogs, case studies, whitepapers, analyst reports, and thought leadership, aligned to active GTM campaigns and Embursed’s Expense Intelligence brand narrative
Own content-to-campaign mapping, targeting 80-90%+ of content tied to active GTM campaigns rather than produced in isolation
Cross-Functional Collaboration & Stakeholder Engagement:
Maintain a standing collaboration cadence with the Social/Demand Gen team so content strategy directly informs social content and campaign amplification, without owning social execution
Partner with PR & AR, Product Marketing, and Demand Gen to ensure content has advance visibility into campaigns, launches, and announcements
Team & Agency Management:
Manage and develop the Content Writer, providing editorial direction, review, and craft coaching
Manage agency and contractor relationships supporting content production, including briefing, governance, and quality control
Oversee AI-assisted drafting workflows, keeping human editorial judgment firmly in the loop
Search, AI Visibility & Measurement:
Own the AEO/GEO content strategy, structuring content for LLM-driven discovery (ChatGPT, Perplexity, Gemini) alongside traditional SEO
Build and maintain a content measurement framework connecting performance to pipeline and MQA influence, not just traffic or engagement
Deliver a quarterly content strategy and performance readout to Brand Marketing leadership
Multimedia & Brand Integration:
Collaborate with the Multimedia Creator to integrate video into the content strategy, including case studies, testimonials, and explainer content
Ensure all content reflects Embursed’s brand voice and messaging framework across every format and channel
What we’re looking for:Education:
Required: Bachelor’s degree
Preferred: Master’s in Marketing, Communications, or a related field
Experience:
Required: 7-10 years of proven experience in B2B content marketing or content strategy, ideally in SaaS, fintech, or financial services, including 3+ years leading content strategy or managing writers and agencies
Preferred: Experience building or scaling a content function from the ground up, including AEO/GEO content strategy for LLM-driven discovery
Experience managing external agencies or freelance contributors, including contract oversight and quality governance
Required Skills:
Strategic Content Leadership: Proven ability to build and scale an editorial function connected to demand generation and pipeline outcomes
SEO & AEO/GEO Fluency: Strong grounding in SEO, plus working knowledge of emerging AEO/GEO practices for LLM-driven content discovery
Cross-Functional Collaboration: Comfortable shaping the work of an adjacent team (Social) without a reporting line into it
Leadership & Team Development: Ability to manage and grow a direct report, plus manage external agency relationships
Editorial Craft: Excellent writing and editing skills across executive-level and technical B2B content
AI-Assisted Workflow Governance: Experience building or governing AI-assisted content workflows with strong human editorial judgment
Measurement & Analytics: Ability to build a content measurement framework connecting content to pipeline and MQA influence
Excellent Communication: Strong verbal, written, and presentation skills for leadership readouts and cross-functional alignment
Travel Flexibility: Willingness to travel occasionally (0-10%) for team, agency, or company events
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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