Lifecycle Marketing Automation Lead

Position
: Marketing Automation SpecialistLocation : Edmonton, ABClassification : Full-Time, Onsite, Immediate Hire
AutoCanada is the largest Canadian owned and publicly traded automotive dealer group operating in Canada and the US. We are innovative, data-driven and our commitment to our Team Members, customers and operational excellence fuels our success.We find opportunities to reward high-performers regularly and are looking for managers that empower and motivate their teams to do their very best. We want someone whose values align with our own and can support our people-driven culture of learning and continuous development.Working here is fast-paced, non-stop, and a little unpredictable—and we love it.Your area of focus.Are you ready to change the way automotive marketing connects with customers? We're looking for a Marketing Automation Specialist to take the wheel of our marketing automation platform and turn it into a growth engine. The foundation is built and live. Your job is to scale it.You'll own automated, personalized customer journeys in Iterable, working with a modern data stack that already connects sales and service. You'll expand the journey library, sharpen segmentation, and continually tune performance, turning raw data into lead conversions and stronger customer retention.If you thrive where innovation meets execution, this is your chance to shake up the car business and make your mark on the future of automotive marketing.Key ResponsibilitiesOwn the Marketing Automation Platform: Take full ownership of Iterable as our marketing automation platform, expanding its capabilities across sales and service channels.Build & Scale Journeys: Design, launch, and manage automated email and SMS journeys in Iterable, growing the program from its current foundation into a full lifecycle engine.Segmentation & Targeting: Use advanced segmentation to personalize messaging and put the right offer in front of the right customer at the right moment.Measure, Analyze & Optimize: Track lead conversions, retention, and service engagement, and iterate relentlessly on what the numbers tell you.A/B Test for Impact: Run ongoing testing on triggers, journeys, creative, and timing to keep improving results.Collaborate to Innovate: Partner with marketing account managers, VODMs, dealership teams, and our data group to align strategy and execution.Ensure Data Accuracy & Health: Maintain data integrity across systems so clean, actionable information powers every campaign.Own Deliverability & List Performance: Monitor and manage deliverability, sender reputation, and list health to keep engagement high.Why this role is differentBuild on Momentum: Step into a platform that's already live and take it further, faster.Lead Innovation: Shape the future of automotive marketing with modern tech and a serious data foundation.Own the Outcome: Set the strategy, optimize performance, and drive measurable results.Leave Your Mark: Join a team that's redefining how dealerships engage with their customers.The Perks.Competitive Compensation and Benefits PackageEmployee Vehicle Purchase & Service PlansEmployee and Family Assistance ProgramsCompany-wide appreciation events and contests throughout the calendar yearProfessional development and the opportunity to grow your careerAnd those are just the basics. We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full potential.Can you picture yourself here already?We hope so. It’s equally as important that you choose us as we choose you. Take a sneak peek at what we think makes this one of the best workplaces around.If you think you’re a good fit to come along on our ride, apply now through our website at We thank all applicants for their interest;
however, only those selected for an interview will be contacted.Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.
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