Marketing & Content Specialist

Paul & Christian Associates is looking for a highly creative, proactive and digitally savvy
Marketing & Content Specialist
to join our team.This is not simply a role for someone who can execute a marketing checklist. We are looking forsomeone who
sees opportunities, brings ideas to the table and takes ownership to makethings happen.The right person will have a strong creative eye and an instinct for compelling content. Youshould be equally comfortable behind a camera, editing a Reel, brainstorming a campaign,analyzing social media performance, preparing a newsletter or sitting down with an agent toexplain what the numbers are telling us.Above all, we want someone curious, resourceful and excited about finding new and betterways to tell our story, showcase our listings and strengthen the Paul & Christian Associatesbrand.Who You Are:
You are
proactive by nature.
You don't wait to be told what needs to be done. You identifyopportunities, anticipate needs and come forward with ideas and solutions.You are
outgoing and confident.
You enjoy working with people and can comfortably directagents during a video shoot, ask the right questions to draw out good content and communicateyour ideas clearly.You are
creative with a strong visual point of view.
You understand that luxury real estatemarketing requires more than attractive graphics. You have an eye for composition, storytelling,design, pacing and the small details that make content feel elevated rather than generic.You are
social-media fluent.
You understand how content needs to be conceived, filmed andedited differently for Instagram, TikTok, YouTube, Facebook and LinkedIn. You keep up withchanging formats and trends without chasing every trend simply because it is popular.Notice, priorities can change, and multiple agents may need support at the same time. You canorganize competing demands, communicate clearly and maintain a high standard of work.You are also
adaptable and emotionally intelligent.
You can build strong workingrelationships, understand what each person needs and know when to lead, collaborate, listen orpush an idea forward.JOB RESPONSIBILITIES:
You will help conceptualize, film and edit original content featuring our properties,neighbourhoods, agents, clients, market insights and the broader Toronto lifestyle.You should understand:Short-form video and social-first storytellingFilming for Instagram Reels, TikTok, YouTube and other digital platformsVideo editing, pacing, music, captions, hooks and transitionsPhotography and visual compositionHow to make agents feel natural and comfortable on cameraHow to translate an idea into engaging visual contentHow to maintain a sophisticated, consistent brand aestheticKnowledge of Squarespace for ongoing website management, including updatingproperty and team content, creating and editing pages, maintaining imagery and copyUnderstand the difference between content that looks good and content that generatesmeaningful engagement from the audience.Branding, Digital Marketing & Analytics
Responsibilities will include supporting:Property marketing and listing launchesAgent marketing initiativesWebsite contentDigital and print collateralCommunity and client eventsNeighbourhood and lifestyle contentPhotography and video shootsEducational content around real estate, neighbourhoods, new city developments,important information related to the housing market etc.Newsletter / email marketing via Mailchimp, and create reports (open rates click rates,PREREQUISITES:
Ideally, you have
3+ years of marketing, digital content or social media experience
and candemonstrate work you are proud of.Experience in real estate or luxury marketing is an asset. Still, we are equally interested insomeone coming from
hospitality, fashion, design, media, lifestyle or another highly visualconsumer brandif you understand sophisticated brand storytelling.You should have demonstrated experience with social media content creation and video editing,Meta Business Suite and social analytics, Google Analytics, and Mailchimp.Most importantly, you bring
initiative, creativity, curiosity, confidence and good judgment.We can teach someone aspects of our business. What is much harder to teach is
taste,instinct, resourcefulness and the desire to take ownership.
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