Senior Lifecycle Marketing Manager Enterprise Accounts

Shape enterprise lifecycle marketing at Trulioo through journey mapping, account-based campaigns, and adoption programs for established customers.As Senior Customer Marketing Manager, you will reach multiple personas across enterprise buying committees. Build lifecycle nurture and segmentation with customer success, product, and RevOps. Your work connects adoption, expansion revenue, advocacy, case studies, and retention influence through measurable customer programs.Key Responsibilities:
Create campaigns for enterprise buying committees and stakeholdersDevelop lifecycle nurture tied to adoption outcomesPartner on customer data targeting and suppressionReport on adoption, expansion revenue, and retention influenceSource and maintain reference-ready customer advocatesRequirements:
Eight years in customer, lifecycle, or expansion marketingAccount-based campaign experience across multiple buying personasFamiliarity with Demandbase, 6sense, or comparable platformsStrong collaboration with customer success, product, and RevOpsBackground in regulated B2B categories such as fintechUse enterprise lifecycle strategy, account-based marketing, and advocacy expertise to strengthen Trulioo customer adoption and expansion.
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