Content Creator & Social Media Strategist

At Blume, we're on a mission to create a kinder wellness world. We believe in the magic of
everyday wellness rituals and how small changes can bring big impact.
Blume is an omnichannel brand, found everywhere from Amazon to local specialty
retailers, Walmart shelves, and Costco warehouses. We're small but mighty, with big
ambitions and an agile, entrepreneurial team building a category-defining wellness
brand across Canada and the U.S. Today, Blume is available in over 6,000 retailers and
continues to scale rapidly across both digital and retail channels while building a
best-in-class community that leads with heart.
Role OverviewAs Blume's Content Creator & Social Media Strategist, you'll be in the content, making the
content, and deciding when it goes live. You're our in-house creator with a strategist's
brain: on camera as a natural, brand-aligned personality, filming and editing most of our
organic content yourself, and owning the content calendar across every channel.
This role is part creative, part strategist, part analyst. You'll partner with our partnerships,
paid, retail, and brand teams so everything works together, and build systems that help
us scale without losing the human touch that makes Blume special.
Key ResponsibilitiesCreate
Be on camera regularly as a Blume personality: product demos, rituals, trends, behind the scenes, retail visits, pranks, and events
Concept, film, edit, design, and write short-form content for Instagram, TikTok, and more
Own and evolve Blume's social voice so content feels distinctive and native to each platform
Brief photographers, videographers, and designers when a project needs more than a phone
Plan
Build and own the content calendar, including inbound requests from across the business
Plan content around our pillars: product launches, retailer support, brand activations, kindness, and brand storytelling
Run a repurposing strategy and keep an organized, searchable asset library
Grow
Own organic social strategy plus views, engagement, and follower growth KPIs across Instagram, TikTok, and LinkedIn
Test formats, hooks, and platform features, and spot trends and competitor moves early
Lead social boosting and sparking with our paid team
Deliver monthly reporting that turns data into clear next steps
Community
Build organic community through proactive engagement, DMs, and comment
management
Manage brand collaborations, giveaways, and outreach
Support creator, UGC, and brand partnership recruitment and relationships
Qualifications
3+ years creating content and managing organic social for a brand (Instagram,
TikTok, LinkedIn), with proven community and engagement growth
Comfortable and natural on camera. You've been the face of a brand account or built your own following, and we can see it in your work
Hands-on filming, editing, design, and copywriting skills (CapCut, Adobe, Canva, or similar)
Experience owning a content calendar and juggling requests across paid, partnerships, email, and marketing teams
Data-driven: you look at what's working and change what you make next
A real feel for digital culture, plus the drive to move fast, solve problems, and bring ideas to the table
Nice to Have
Background in CPG, wellness, beauty, or lifestyle brands
Experience with Dash Social, Sprout, or similar tools
A track record of launching products or campaigns and measuring their impact,
including retail or experiential
Compensation: $65,000 to $85,000 annually
Annual Performance Bonus Program
Comprehensive health benefits package, including medical, dental, life, long-term disability and vision coverage
3 weeks of paid vacation
1 additional Personal Day
1 additional Kind Day for Volunteerism
Flexible work hours and hybrid team
Education & Training Support
RRSP Matching Benefit after 1 Year of Employment
Opportunity to join Employee Stock Option Program after 1 Year of Employment
Monthly Child Care Reimbursement Benefit after 1 Year of Employment
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