B2b Demand Generation Manager

Drive B2B demand generation through digital campaigns, lead generation, and performance analysis for OpTalent’s technology-focused partner organization.This Demand Generation Manager role suits a commercially minded marketer with four to six years of B2B marketing experience. You will manage campaign strategy, execution, optimization, and reporting across multiple channels. The position focuses on building qualified pipeline through measurable marketing activity.Key Responsibilities:
Develop integrated campaigns across Google Ads and LinkedIn AdsManage targeting, messaging, budgets, execution, and optimizationBuild landing pages, calls to action, and conversion pathsPartner with Sales on lead qualification and follow-upReport performance insights to leadership and SalesRequirements:
Four to six years of B2B marketing experienceHands-on experience with multi-channel digital campaignsExperience using CRM and marketing automation platformsUnderstanding of B2B funnels and pipeline developmentAbility to interpret data and improve performanceApply demand generation, digital marketing, and analytics expertise to build measurable qualified pipeline and stronger sales opportunities.
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