Ad Operations Specialist

Location:
Hybrid workplace (at least 3 days in the office)
About the RoleLodestar Digital is looking for an Ad Operations Specialist who is analytical, detail-oriented, and passionate about digital advertising. This role is ideal for someone with hands-on experience managing digital ad operations, trafficking campaigns, implementing tracking, and monitoring campaign performance across multiple advertising platforms.
If you are technically minded, comfortable working with advertising platforms and campaign data, and thrive in a fast-paced, collaborative agency environment, we would love to hear from you.
Key ResponsibilitiesSet up, traffic, launch, and manage digital advertising campaigns through Google Ad Manager 360 and various programmatic DSPs
Manage programmatic campaign execution, including campaign setup, targeting, creative implementation, budget allocation, pacing, and delivery monitoring
Manage and optimize remnant advertising campaigns to maximize available inventory, fill rates, and advertising revenue
Monitor campaign delivery, pacing, budgets, impressions, and inventory utilization to ensure campaigns meet client and business objectives
Manage advertising tags, pixels, conversion tracking, and other technical implementations across digital advertising platforms
Generate campaign reports, analyze delivery and performance data, and communicate relevant insights to internal teams
Maintain accurate campaign documentation, trafficking records, and internal processes
Support testing initiatives, including audience segmentation, creative formats, messaging, and landing pages
Collaborate closely with designers, content creators, and account teams to execute effective campaigns
Stay up to date on industry trends, platform updates, and emerging tools or technologies
QualificationsStrong understanding of digital advertising operations, including campaign setup, trafficking, implementation, and delivery
Hands-on experience with Google Ad Manager 360 (GAM 360), including campaign setup, line items, creative management, targeting, inventory management, and delivery troubleshooting
Experience working with programmatic demand-side platforms (DSPs), including Perion, StackAdapt, Simpli.Fi, The Trade Desk, or similar platforms
Solid understanding of digital advertising formats, including display, video, native, rich media, and programmatic advertising
Familiarity with direct-sold advertising, programmatic campaigns, and remnant inventory management
Strong proficiency in Microsoft Excel and/or Google Sheets, including working with formulas, filters, pivot tables, and large datasets
Confidence working with campaign budgets, delivery metrics, pacing, and performance reports
High attention to detail and strong organizational skills, with a focus on accuracy and quality assurance
Excellent time management and the ability to manage multiple campaigns, priorities, and deadlines simultaneously
Proactive problem-solver with the ability to investigate technical issues and identify solutions
Experience using tools such as Slack, Google Workspace, and project management platforms
Skills and Experience2+ years of experience in digital advertising, ad operations, campaign trafficking, or a related field
Experience managing and implementing digital advertising campaigns in an agency, publisher, or in-house environment
Experience working with Google Ad Manager (GAM), including campaign setup, line items, creative management, targeting, and delivery troubleshooting
Experience working with programmatic advertising platforms and demand-side platforms (DSPs)
Understanding of digital advertising formats, specifications, creative requirements, and ad serving processes
Experience with tracking technologies, including Google Tag Manager, pixels, UTM parameters, and conversion tracking
Proficiency with Google Analytics (GA4) and experience interpreting digital campaign performance data
Post-secondary diploma or degree in marketing, data analysis, computer science, statistics, mathematics or equivalent work experience
About Lodestar DigitalLodestar Digital is the in-house agency for one of Western Canada’s largest media groups—and a full-service marketing partner for businesses across industries. We run campaigns for the local media brands you love, including Vancouver Is Awesome and North Shore News, while also working directly with clients to deliver everything from display advertising to sponsored content, social media and design. Our team blends media insight with marketing know-how to help brands show up clearly, creatively and in the right places. If it drives growth and connects with audiences, there's a good chance we do it.
Dental care
Extended health care
Life insurance
3 weeks vacation + paid sick days
DCPP matching
Company events
Much like you, we are more than just one thing.
We're a community-focused, integrated media company with decades of experience in the communities we serve. We're a collection of award-winning print and digital channels, exclusive events, and premier publications in business, lifestyle, local news, and real estate.
And we're also the largest media organization by audience reach in BC.
We exist to bring people together, to inspire conversation, and to champion individuals, businesses, and communities across the province. But, above all, we're simply here to be the ultimate guide for every kind - and for every aspect - of every Canadian.
Oh, and we're a really great place to work.
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