Channel Planning Associate

About us
With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more.About the Function
Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter. It’s a dynamic, people‑focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.About this role
Support commercial planning for respective channel, helping translate channel strategy, brand priorities, AOP building blocks, and customer plans into organized tools, trackers, insights, and execution materials.Key Responsibilities
Support channel and customer planning activities for Channel / national commercial planning, including plan development, analysis, calendars, and status tracking.Maintain AOP building‑block trackers, risks/opportunities, baseline inputs, and performance updates.Coordinate with Brand, Sales, RGM, Analytics, Supply, and Finance to gather inputs and follow up on actions.Prepare selling stories, PiCoS tools, customer materials, meeting decks, and execution support documents.Analyze sales, distribution, customer, pricing, and activation data to identify issues and opportunities.Support AI/IBP and commercial planning routines with accurate assumptions and documentation.Ensure plans, files, and stakeholder communications are organized, current, and actionable.Key Outputs
Planning trackers, calendars, and status reports for respective channel.AOP building-block updates, baseline inputs, and performance summaries.Customer/channel selling materials and PiCoS support tools.Meeting decks, action logs, and follow-up documentation.Opportunity/risk analyses and recommended next steps.Experience/skills required
3+ years of commercial planning, sales support, category, analytics, customer marketing, brand, or operations experience.Strong Excel, PowerPoint, data interpretation, organization, and communication skills.Ability to manage details, deadlines, and multiple stakeholders across functions.Understanding of sales channels, customer planning, AOP, or execution processes preferred.Proactive problem solver who can convert inputs into clear tools and actions.Salary
54.750 - 91.250 CADWorking with Us
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:Our purpose
Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.Culture & diversity
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.Additional information
Worker Type :RegularPrimary Location: Downtown TorontoAdditional Locations:Job Posting Start Date : 2026-10-16About the brand
With more than 200 brands sold in over 180 countries, we are home to a diverse portfolio of drinks enjoyed around the world. Every day, our talented colleagues bring creativity, expertise and passion to the brands people know and love. From established favourites to exciting new launches, the brands we build are shaped by culture, connected to local communities and made for life’s moments. By understanding our consumers and building strong, trusted relationships with our customers, we help our brands remain relevant, distinctive, and accessible. Our founders, including Arthur Guinness, John Walker and Charles Tanqueray, were visionary entrepreneurs whose ambition and ingenuity helped shape the drinks industry. Today, that pioneering spirit lives on through our people. Join us and you’ll work alongside talented colleagues from around the world, bringing together different perspectives, experiences and specialist skills. Together, you’ll challenge convention, explore new possibilities and help shape a more inclusive and sustainable future. You’ll be empowered to learn, grow, thrive, and make a lasting impact.DRINKiQ
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