Internal Account Executive

SONA powered by Celero is looking for a driven and customer-focused Direct Sales Representative (Account Executive) to join our growing team. This role is responsible for managing the entire sales cycle from lead generation to close while delivering exceptional customer service.

As a key player in our mission to provide innovative payment solutions, you’ll be helping small and mid-sized businesses find the right tools to support their growth. We’re looking for someone who’s flexible, diligent, and aligns with our company values. If you're passionate about sales, naturally curious, and thrive in a dynamic environment, this role is for you.

What you’ll be doing:

• Identify, qualify, pursue, and close new sales opportunities, both cold and referral-based using our proven 3-Touch Process along with phone and email follow-ups.


• Use active listening and problem-solving skills to assist customer inquiries and address concerns in a timely and professional manner.


• Learn and master the technical details of our payment processing solutions to confidently educate and sell to prospective clients.


• Manage your sales pipeline and track activity through our CRM system.


• Meet and exceed KPIs, including closing ratios and conversion targets for inbound and referred leads.


• Follow and maintain established office procedures, and ensure documentation such as proposals and applications is properly completed and filed.

Occasionally, you may also:

• Conduct competitive analysis for prospective clients, as requested by leadership.


• Travel locally using your own vehicle (mileage reimbursed) for client meetings.


• Attend training sessions and networking events as needed to support your professional development.

What You'll Bring:

• Proven ability to work independently or with a team in a fast-paced, evolving environment


• Strong communication and interpersonal skills, with a focus on relationship building


• Comfortable with tele-sales, virtual presentations, and CRM usage


• Self-starter with a high level of initiative, accountability, and adaptability


• Sales experience in payment processing, accounting, or finance is a plus


• Strong attention to detail and organizational skills


• Willingness to learn and adhere to SONA’s proprietary sales process

Compensation: starting at $43,000 CAD

Location: Halifax, NS

Hours : Onsite, M-F, 9am-5pm

Celero Commerce provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.  

Please Note: Celero Commerce participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization.