Customer Category Development Manager
Arla Foods Inc. (Canada)
Shape category growth at Arla in Maple, Ontario, using shopper insights and advanced analysis within a hybrid work model.As Customer Category Development Manager, you will translate Arla growth plans into customer execution. You will tailor category, channel, brand, and new product development plans for sales teams and customers. The role combines category leadership, shopper behaviour, pricing, promotion, placement, and range analysis.Key Responsibilities:
Lead customer Joint Business Plans and category projectsDeliver insights from market, shopper, and customer analysisGuide annual planning and category visionExecute growth across promotion, pricing, placement, and rangeCoordinate shopper marketing plans and performance measurementRequirements:
At least three years in FMCG category, commercial, strategy, or insights rolesExperience coordinating shopper marketing, sampling, and point-of-sale executionFluency with Nielsen, Numerator, Kantar, LDIA, or Circana dataPricing and promotion analysis experience with recommendationsBachelor of Science, Bachelor of Arts, or equivalent education and experienceBring category leadership, customer insight, and shopper marketing expertise to grow Arla’s share across customers and channels.
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Lead customer Joint Business Plans and category projectsDeliver insights from market, shopper, and customer analysisGuide annual planning and category visionExecute growth across promotion, pricing, placement, and rangeCoordinate shopper marketing plans and performance measurementRequirements:
At least three years in FMCG category, commercial, strategy, or insights rolesExperience coordinating shopper marketing, sampling, and point-of-sale executionFluency with Nielsen, Numerator, Kantar, LDIA, or Circana dataPricing and promotion analysis experience with recommendationsBachelor of Science, Bachelor of Arts, or equivalent education and experienceBring category leadership, customer insight, and shopper marketing expertise to grow Arla’s share across customers and channels.
#J-18808-Ljbffr
Vacancy posted 1 hour ago
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