Director of Content Marketing

• The Director of Content is responsible for owning Emburse’s content strategy and editorial function end-to-end — blogs, case studies, whitepapers, analyst-informed reports, and thought leadership — connecting every piece of content to pipeline and campaign outcomes, not just publishing volume
• This individual will manage a Content Writer, partner closely with Multimedia on video, and build the editorial framework behind Emburse’s Expense Intelligence narrative
• As a key marketing leader, the Director of Content will work in tight coordination with the Social/Demand Gen team so content strategy actively shapes what goes out on social, without owning social execution
• They will manage the agency relationships that extend the function’s production capacity, govern the use of AI-assisted drafting workflows, and build the measurement framework that connects content to pipeline — reporting content performance and strategy to Brand Marketing leadership on a quarterly basis
• Own the content strategy and editorial calendar across blogs, case studies, whitepapers, analyst reports, and thought leadership, aligned to active GTM campaigns and Emburse’s Expense Intelligence brand narrative
• Own content-to-campaign mapping, targeting 80–90%+ of content tied to active GTM campaigns rather than produced in isolation
• Maintain a standing collaboration cadence with the Social/Demand Gen team so content strategy directly informs social content and campaign amplification, without owning social execution
• Partner with PR & AR, Product Marketing, and Demand Gen to ensure content has advance visibility into campaigns, launches, and announcements
• Manage and develop the Content Writer, providing editorial direction, review, and craft coaching
• Manage agency and contractor relationships supporting content production, including briefing, governance, and quality control
• Oversee AI-assisted drafting workflows, keeping human editorial judgment firmly in the loop
• Own the AEO/GEO content strategy, structuring content for LLM-driven discovery (ChatGPT, Perplexity, Gemini) alongside traditional SEO
• Build and maintain a content measurement framework connecting performance to pipeline and MQA influence, not just traffic or engagement
• Deliver a quarterly content strategy and performance readout to Brand Marketing leadership
• Collaborate with the Multimedia Creator to integrate video into the content strategy, including case studies, testimonials, and explainer content
• Ensure all content reflects Emburse’s brand voice and messaging framework across every format and channel

Benefits

• Flexible spending accounts
• Generous paid time off for every employee and flexible work schedules
• Paid leave for new parents
• Volunteering opportunities
• Health savings accounts (HSA)
• Medical, dental, vision, disability and life insurance plans
• Generous match to pre- or post-tax retirement savings accounts
• Financial planning services
• Program in partnership with eCornell to grow their knowledge and their careers
• Delicious supply of snacks and beverages
• Quarterly outings and Friday get-togethers to build a strong community at work

• Preferred: Master’s in Marketing, Communications, or a related field
• Required: Bachelor’s degree
• Required: 7-10 years of proven experience in B2B content marketing or content strategy, ideally in SaaS, fintech, or financial services, including 3+ years leading content strategy or managing writers and agencies
• Experience managing external agencies or freelance contributors, including contract oversight and quality governance
• Preferred: Experience building or scaling a content function from the ground up, including AEO/GEO content strategy for LLM-driven discovery
• SEO & AEO/GEO Fluency: Strong grounding in SEO, plus working knowledge of emerging AEO/GEO practices for LLM-driven content discovery
• Excellent Communication: Strong verbal, written, and presentation skills for leadership readouts and cross-functional alignment
• Strategic Content Leadership: Proven ability to build and scale an editorial function connected to demand generation and pipeline outcomes
• Leadership & Team Development: Ability to manage and grow a direct report, plus manage external agency relationships
• Travel Flexibility: Willingness to travel occasionally (0-10%) for team, agency, or company events
• Measurement & Analytics: Ability to build a content measurement framework connecting content to pipeline and MQA influence
• Cross-Functional Collaboration: Comfortable shaping the work of an adjacent team (Social) without a reporting line into it
• Editorial Craft: Excellent writing and editing skills across executive-level and technical B2B content
• AI-Assisted Workflow Governance: Experience building or governing AI-assisted content workflows with strong human editorial judgment