Regional Sales Director Western Canada

Drive regional revenue and gross margin growth as Sales Manager (West), combining strategic planning with hands-on leadership across four provinces.Reporting to the General Manager, this manager leads field sales execution across BC, Alberta, Saskatchewan, and Manitoba. The position oversees employees and agents, communicates individual goals, and uses transparent sales data to guide performance. It also supports national accounts, promotional campaigns, and territory forecasting.Key Responsibilities:
Set and lead quarterly and annual sales goalsShare performance data through reviews and activity coachingMentor representatives and support new account prospectingManage customer negotiations, contracts, and pricing structuresProvide territory revenue and margin forecastsRequirements:
Five to eight-plus years in progressive B2B sales managementWholesale import, consumer goods, or retail distribution experience preferredBachelor’s degree or equivalent practical experienceHighly analytical and comfortable using performance numbersTravel availability for accounts, trade shows, and ride-alongsBring sales leadership, forecasting discipline, and performance coaching to regional growth across BC, Alberta, Saskatchewan, and Manitoba.
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