Senior Customer Marketing Manager, Adoption & Engagement

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.Summary: We are currently seeking a Senior Customer Marketing Manager to join our Customer Marketing team in Burnaby, Calgary or Toronto. This is a 12 month fixed term contract.What your team does:
At Clio, we LOVE our customers. As the world’s most popular cloud-based legal software, we know that we’re only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelise the product to others.Who you are:
We are seeking a strategic Senior Customer Marketing Manager to craft and execute on the customer marketing strategies that drive product adoption and customer engagement. You are a builder who thinks in systems, not just campaigns. You have a proven track record of architecting customer journeys, not just running them, and you know how to turn behavioral data into next-best-action logic that Marketing, Sales and Customer Success can all rally around. You're fluent in AI tooling and see it as core to how modern lifecycle marketing works, not a feature bolted onto old playbooks. You're a strong communicator who can bring clarity to ambiguous problems, and you're energized by owning a program end-to-end: strategy, build, and measurement.This role requires strategic vision, creative problem-solving, and a passion for creating exceptional customer experiences.What you'll work on:
Architecting systematic, AI-driven journey frameworks that map a behavior-based customer path from onboarding through expansion, each with clearly defined triggers, next-best action logic, and owners across Marketing, Sales and Customer Success.Planning and running webinars, social content, community posts, and other marketing tactics to drive awareness of new product features and accelerate adoption of value-driving functionality;
partner with Product Marketing to translate roadmap releases into customer-facing adoption campaigns.Building AI into the operating model for customer engagement, from how we detect signals to how we decide what happens nextDefining and tracking marketing-specific engagement and adoption metrics to measure the team's contribution to product usage and customer engagementMonitoring and analyzing program performance metrics, providing actionable insights and data-driven recommendations for improvement.What you bring:
5+ years of experience in B2B SaaS customer marketing, lifecycle marketing, or marketing automationHands‑on experience with AI-powered marketing automation, predictive scoring, or journey/content automation toolsExceptional written and verbal communication skills with the ability to create engaging content.Excellent relationship‑building skills and a strong positive attitude.Expertise with sales and marketing tools such as Salesforce, Hubspot, Pendo, Deeto or similar.Strong problem solving skills and willingness to roll up your sleeves and get stuff done.Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams.Strong project management skills and comfort with Asana or other project management tools.Proven ability to thrive in a fast‑paced environment with high expectations and tight deadlinesStrong analytical skills and ability to use data to inform decision‑making and strategy developmentThis role is a backfill for an existing position.What you will find here:
Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high‑performing culture. Some highlights of our Total Rewards program include:Competitive, equitable salary with top‑tier health benefits, dental, and vision insuranceHybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week.Flexible time off policy, with an encouraged 20 days off per year.$2000 annual counseling benefitRRSP matching and RESP contributionClioversary recognition program with special acknowledgement at 3, 5, 7, and 10 yearsThe expected salary range for this role is $110,300 to $149,300 CAD. Initial placement within the range is informed by geographic region, experience, and skillset, with room to progress as impact and tenure grow. Final offer amounts will vary based on candidate profile.Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility
Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply. Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.Learn more about our culture at clio.Com/careers.Disclaimer
We're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations. In recruitment, AI helps us streamline the process for greater efficiency. However, we've built our systems to ensure that a human always reviews AI-generated output, and we never make automated hiring decisions. Disclaimer: We only communicate with candidates through official @clio.Com email addresses.About Clio
Clio is on a mission to transform the legal experience for all. Clio is the global leader in legal AI, building the platform that powers the future of legal work. With the scale, data, and ambition to redefine how the legal industry operates, we are advancing a comprehensive strategy that spans the full lifecycle of legal work—from knowledge and insight to execution and outcomes. At the center of this vision is the Intelligent Legal Work Platform, the legal industry’s first System of Action. By combining Clio’s core product suite with Clio Work and AI-native capabilities, the platform turns information into insight and insight into action. As we expand into the enterprise, Clio for Enterprise extends this foundation to support the complexity, scale, and operational rigor of global organizations through solutions like Clio Operate and Vincent by Clio. Backed by industry-leading data and intelligence, Clio is building the infrastructure that enables legal teams to operate with greater speed, confidence, and impact. Clio’s leadership and momentum have been recognized globally. In 2022, we achieved Centaur status, a milestone reached by fewer than 200 private SaaS companies worldwide. We are a proud honoree of the Forbes Cloud 100 and Fortune’s Future 50, have been named Innovator of the Year, and are a Platinum Club member of Canada’s Best Managed Companies. We are consistently recognized as one of Canada’s Top 100 Employers and a Top Employer for Young People, with our international offices also earning placements on Great Place to Work’s Best Workplaces lists. Headquartered in Vancouver, Canada, Clio has grown to more than 2,000 employees across offices in Toronto, Calgary, Dublin, Manchester, Sydney, Barcelona, and Bogotá—bringing together diverse perspectives to solve one of the world’s most complex and impactful professional challenges. Join Clio and help define the future of legal work through AI. Learn more at clio.Com/careers.
#J-18808-Ljbffr