Paid Media Buyer / Manager - Agency

About the Company Our client is an established performance media agency that helps major media, entertainment, sports, and subscription-based brands grow through paid media, SEO, analytics, and digital strategy. The agency has built a strong reputation through long-term client partnerships, referral-driven growth, and consistently strong results. The team is fully remote and works with recognizable global brands across North America and international markets.The Opportunity
The agency is hiring a Paid Media Buyer / Manager to directly manage campaigns across Meta Ads Manager and Google Ads. This is not a general digital marketing manager role. The person in this position will spend most of their day directly inside the advertising platforms, building campaigns, managing budgets, testing creative, troubleshooting tracking issues, and making optimization decisions based on performance. The right person is a hands‑on media buyer who can quickly identify why performance has changed and knows which levers to pull to improve results.Responsibilities
Set up, manage, and optimize campaigns daily across Meta Ads Manager and Google AdsManage budgets, bids, campaign structure, targeting, and spend allocation across client accountsMonitor performance closely and make real-time optimization decisionsDesign and run structured testing programs across creative, audiences, landing pages, bidding strategies, and campaign structureDiagnose changes in CPA, ROAS, conversion rate, traffic quality, and overall campaign efficiencyOwn and troubleshoot conversion tracking across GA4, Google Tag Manager, pixels, Conversion API, and server‑side attributionEnsure campaign and conversion data is accurate across advertising and analytics platformsTranslate performance findings into clear recommendations for clients and internal teamsUse AI tools to improve reporting, analysis, campaign workflows, and optimization processesDirectly manage meaningful monthly advertising spend across multiple accountsRequirements
Deep, current, hands‑on experience with both Google Ads and Meta Ads ManagerStrong technical understanding of attribution, pixel implementation, Conversion API, and server‑side trackingExperience directly building and optimizing campaigns, not only overseeing agencies or external media partnersAbility to diagnose performance changes and take action, rather than simply reporting resultsExperience managing conversion‑focused campaigns tied to purchases, subscriptions, sign‑ups, or other measurable business outcomesAgency experience is preferred, although strong in‑house candidates will also be consideredExperience in media, entertainment, streaming, subscriptions, or digital products is helpful but not requiredComfortable working directly with clients and explaining campaign performance and recommendationsBased in Canada, with preference for candidates in Vancouver or TorontoA stable employment history and interest in joining a team for the long termBenefits
Work directly with established global brands across media, sports, entertainment, and subscription-based businessesJoin a growing agency with a strong pipeline of referral‑driven workBecome part of a stable, experienced team with long‑term client relationshipsWork remotely from anywhere in CanadaTake on meaningful ownership of campaigns, client relationships, and performanceClear opportunity to grow into a broader media leadership position
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