Head Of Sales - Canada (Country Manager)

Lead ZURU Edge's next stage of growth in CanadaAbout ZURUZURU is on a mission to disrupt industries and challenge the status quo through innovation and automation. Our brands reflect this vision: ZURU Toys re-imagines play, ZURU Tech leads the next building revolution, and ZURU Edge creates modern CPG brands for today’s consumers.
Founded in 2003 by EY Entrepreneur of the Year brothers Nick and Mat Mowbray, ZURU has grown to over 5,000 team members across 30+ international locations.
As one of the world’s largest toy companies, our award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our CPG portfolio features MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more.
For more information, visit
Position OverviewWe're looking for a Head of Sales to join our team in Toronto and lead the next stage of growth for our Canadian consumer goods business. Reporting to the SVP North America and leading a team of two, you'll set and deliver the country's commercial strategy, build long-term partnerships with our retail customers, and make sure ZURU's brands win in store and online across Canada.
This is a new, full-time, office-based position in Toronto
Position ImpactYou'll develop the commercial strategy for the Canadian market and use it to build strategic relationships across Canadian retail, delivering market share and profitability growth across our verticals. You'll lead the Canadian team to make sure ZURU captures, or over-indexes on, its share of shelf against competitors, working closely with commercial, marketing and supply teams to hit distribution goals and maximise performance at shelf. You'll also be comfortable delivering results as part of a cross-functional team spread across different time zones.
Roles & Responsibilities
Take full ownership of the country P&L. Drive sales, optimise trade investment and maximise product mix to achieve financial goals, unlocking margin to reinvest in innovation.
Develop and execute the country commercial strategy to take on established players, and influence cross-functional teams to secure the tools, products and support you need to win.
Own key account relationships and build long-term partnerships. Negotiate and deliver Joint Business Plans that meet both ZURU's goals and our customers'.
Create and execute the Canadian customer trade strategy, deciding account and 4P execution across all customers to maximise performance.
Lead the Canadian team to maximise availability, visibility and awareness of ZURU brands in store and online through best-in-class distribution, features, displays and marketing activation.
Collaborate with marketing on campaigns, product launches and promotions that build brand awareness and generate demand.
Champion the customer internally, using insights to shape ZURU's direction and keep customers and consumers at the heart of account decisions.
Keep improving commercial processes to lift performance and drive efficiency.
Be a captain of culture, keeping ZURU's entrepreneurial spirit alive as we grow, while always putting people first.
Skills & Experience
At least 4–5 years in senior sales or commercial leadership roles in the consumer goods industry, ideally in a fast-moving, entrepreneurial environment.
Experience working with major Canadian retailers.
Strong commercial and business acumen, with strategic thinking and problem-solving capability.
Strong communication and influencing skills, with the ability to tailor messages to a wide range of internal and external stakeholders.
Strong leadership, including the ability to influence and motivate cross-functional teams and hold stakeholders accountable for delivering on business objectives.
View email address on ca.hrm.tc is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).
At ZURU, we have cultivated a high‑performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
Get to know us a little better by checking out @lifeatzuru on Instagram or
WHAT WE OFFER
Culture for Growth
Health Benefits
Global Opportunities
Surrounded by an A Player Team
Competitive Remuneration
Lots of fresh fruit, coffee, pals fridge and more (optional)
ZURU – Reimagining tomorrow
ZURU may use AI tools to help screen, assess or select applicants.
#J-18808-Ljbffr