Omnichannel Marketing Strategist

The City of Hamilton is seeking a Channel Strategy Specialist to oversee analytics across digital and traditional channels, ensuring data standards and measurable results. You will enable marketing teams with dashboards, training, and self-serve insights to enhance campaign performance.Reporting to the Senior Marketing & Content Strategy Advisor, you will analyse audience behaviours and guide communications planning, optimizing reach and engagement across website, social, newsletters, print,
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