Producer, Video & Photo

"We’re looking for a visual storyteller to create engaging content that helps people understand, engage with and apply AI. With training and educational content as a key priority, you’ll help bring ideas to life through thoughtful, high-quality video, while also supporting the broader storytelling needs of Amii’s Marketing and Communications team. Join smart, ambitious people advancing AI for good and for all ."— Alana Williams | Director, Marketing and Brand OperationsAbout the Role
Reporting to the Director, Marketing and Brand Operations, the Producer, Video & Photo supports the organization's business sustainability goals including dedicated support for the training team to build learning resources — by bringing Amii stories, AI concepts and complex educational learnings to life through visually compelling and engaging storytelling content that drives learning outcomes, increases awareness, and deepens relationships with both technical and non-technical audiencesbringing Amii stories and AI concepts to life through compelling video content that increases awareness and credibility, drives interest, and deepens relationships with both technical and non-technical audiences.The position focuses on achieving excellence in four main accountabilities:Video Production:
Lead the entire video production process, from planning and storyboarding to shooting and editing, ensuring high-quality content that aligns with strategy and engages target audiences to enhance brand awareness, engagement, and lead generation.Content Planning, Creation & Distribution:
Create and distribute compelling content that connects with target audiences, drives engagement, and supports brand growth, lead identification, and revenue generation.Content Performance & Optimization:
Track content performance, using data and insights to test and refine strategies to continuously improve visibility, increase engagement, and drive growth and revenue targets.Photography : Capture high-quality photo assets for use across digital and print channels to enhance storytelling, support campaigns, and document events and initiatives in alignment with Amii’s brand.Key Responsibilities:
Video ProductionPlans, coordinates, and leads end to end video production, from scripting and storyboarding through shoots, editing, and post-production, ensuring timely delivery of high quality, engaging contentContributes to creative direction and storytelling, supporting concept development, scripting, shot lists, and visual planningProduces and supports audiovisual across live streams, All Hands meetings, and podcast recordings, etcCollaborates with internal teams to align video strategies with overall brand messaging and objectives, while overseeing equipment, including video, lighting, and sound tools, to achieve the desired visual effectsOversees post-production tasks, such as editing, sound design, and special effects, ensuring the final product is polished, effective, and aligned with brand goalsSupports cross-team video needs, including live streaming events, recording training videos, webinars, and other video content for various departments, while coordinating scheduling for shoots, post-production, and live events to optimize time and resourcesMaintains the video recording studio, ensuring it is properly equipped and available for cross-team use and manages scheduling, maintenance, and equipment availabilityManages video production resources, including budgeting, expense tracking, and maintaining organized records of video assets, production tools, vendor contracts, and content calendarsCoordinates with external vendors for post-production services, managing contracts, invoicing, and delivery timelinesEnsures compliance with internal policies, copyright regulations, and data security standards for video content and production processesContent Planning, Creation & DistributionContributes to the planning and execution of digital content strategy that aligns with organizational goals and enhances broader content campaignsCreates a variety of digital content—including video, photo galleries, and mixed media—for use across multiple channelsCoordinates live and digital event video production, managing live shots, guest coordination, and taped elementsCoordinates live and digital event media captureDistributes video content across digital channels (e.G. YouTube, social media, website) to maximize reach and engagementTracks performance metrics and uses insights to refine future digital content production strategiesCollaborates closely with the training and education teams to design, script, and produce learning resources that effectively communicate complex AI and technical concepts.Translates intricate educational and technical learnings into engaging, visually compelling video and multimedia narratives that enhance comprehension and support target learning outcomes.Produces targeted training videos, webinars, and instructional assets tailored to both technical and non-technical learnersContent Performance & OptimizationContinuously tests and refines digital content strategies based on audience insights and performance dataContributes to tracking and analyzing of digital content performance metrics, including views, engagement, and conversions, to understand content effectivenessIdentifies opportunities for efficiency and improvements within the Marketing & Communications team, implementing strategies to optimize performanceImplements changes to digital content production processes and content formats to drive growth and improve resultsProvides regular performance reports with recommendations for content optimization and future strategy adjustmentsPhotography
Plans and executes photography projects that support Amii’s marketing and communications efforts, including portraits, event coverage, team culture, product storytelling, and brand campaignsMaintains and manages photography equipment, including lighting and backdropsWorks closely with marketing, design, and content teams to produce photography that aligns with brand guidelines and campaign strategyOrganizes and archives photography assets for easy internal access and reuseSelects and edits photos for use across digital and print materials (e.G., website, social, event collateral, media kits)Coordinates with external photographers as needed for overflow or specialized projectsQualifications:
Post Secondary Degree, Diploma or Certificate in related field5+ years of experience in commercial or newsroom video production2+ years of hands‑on experience in live video production, including multi‑platform broadcast2+ years of expertise in photography, including event and portrait photographyExpertise in the full video production process, from storyboarding to editingProficient in video editing software (e.G. Adobe Premiere, Final Cut Pro)Proficient in DSLR/mirrorless cameras and editing tools (e.G., Lightroom, Photoshop)Knowledge of digital distribution platforms (YouTube, social media, websites)Experience using a collaborative project management software (e.G., Jira)Familiarity with information design, educational visualization, or instructional design principles (nice to have)Experience working within a technology-focused organization (nice to have)Knowledge, Skills and Abilities (KSA):
Demonstrates strong interpersonal communication skills for effective interactions with internal departments and external stakeholdersCommunicates clearly and effectively, both verbally and in writing, adapting content for various platforms and audiencesExhibits strong decision‑making and time‑management skills to ensure timely project deliveryManages a multi‑stakeholder environment with excellent organizational abilities and attention to detailApplies project management principles to execute content creation strategies efficientlyWhat you'll love about us
A professional yet casual work environment that encourages the growth and development of your skillsGain access to the Amii community and eventsA chance to learn from amazing teammates who support one another to succeedCompetitive compensation, including paid time off and flexible health benefitsA modern office located in downtown Edmonton, AlbertaAbout Amii
One of Canada’s three main institutes for artificial intelligence (AI) and machine learning, our world-renowned researchers drive fundamental and applied research at the University of Alberta (and other academic institutions), training some of the world’s top scientific talent. Our cross‑functional teams work collaboratively with Alberta-based businesses and organizations to build AI capacity and translate scientific advancement into industry adoption and economic impact.Amii is an equal opportunity employer and values a diverse workforce. We encourage applications from all qualified individuals without regard to ethnicity, religion, gender identity, sexual orientation, age or disability. Accommodations for disability‑related needs throughout the recruitment and selection process are available upon request. Any information provided by you for accommodations will be kept confidential and won’t be used in the selection process.
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